Doja Cat is doing her part to give back to her home city as wildfires continue to devastate Los Angeles.
On Monday (Jan. 13), the rapper — who was born and raised in the L.A. area — shared on Instagram that she has partnered with the American Red Cross to specially design a line of merchandise benefitting the charity organization’s relief efforts in California, where tens of thousands of people have had to evacuate since the outbreak of unrelenting wind-fueled fires last week. At least 24 people have been reported dead so far, according to CNN, while countless structures have fallen as the blazes have torn through a collective 38,549 combined acres.
“Please help me and @americanredcross support my beautiful state of California,” Doja wrote, captioning photos of some of the pieces. “100% of proceeds go to American Red Cross to support the people of California affected by the wildfires.”
Designed in partnership with artist Pini, the merch line features T-shirts and hoodies in different shades of blue and gray. One graphic features a sketch of Doja hugging the outline of California while modeling a dress made out of ocean waves; another shows a similar sketch riding the Golden State like a surfboard.
The “Paint the Town Red” musician first shared one of the designs two days prior, writing, “Holding my state with love.” Pini also posted about the collaboration on Instagram Saturday (Jan. 11) and wrote, “LA has been my home for the last ten years, to see the destruction of these fires over the last couple of days has been devastating.”
The clothing pieces are available for purchase now online. Billboard is also collecting resources and ways to support L.A. residents in crisis.
Doja is just one of many Californians left reeling amid the wildfire crisis, which began Jan. 7 when a rapidly spreading fire first broke out in Pacific Palisades. More blazes soon emerged in areas affecting the Hollywood Hills, Pasadena, Altadena, Sylmar and Calabasas, with numerous residents — including stars such as Mandy Moore, Jhené Aiko and Tina Knowles — reporting losing their homes in the destruction.
One loss that may hit close to home for the “Woman” artist is the burning of Malibu’s Harbor Studios, where Doja worked on her 2023 album Scarlet. Owner Zach Brandon announced on Instagram that the legendary recording space had been lost to the fires Jan. 8, writing, “Harbor was taken from so many artists who cared so deeply about Harbor. It was a place of musical freedom… a sanctuary in the most literal sense of the word.”
See Doja’s post and designs below.
