Demi Lovato Cooks Up New Collab With Bella Kitchenware: ‘I’m in My Martha Stewart Era’

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Demi Lovato is in her “Martha Stewart era.” The Grammy-nominated singer has been named brand ambassador for Bella, an affordable kitchenware brand that sells space-saving cookware priced at $15 and up.  

“I like to believe I’m in my Martha Stewart era, and, when I came across Bella, I wasn’t intimidated by the products,” Lovato said in a statement on Tuesday (Oct. 8). “They’re easy to use, the colors are fun and different (the Surf color is my favorite), and I just knew these were the kitchen products I wanted to use every day.”

As part of the partnership, Lovato debuted Bella’s new Fits-Anywhere collection — available in the brand’s signature colors: Oatmilk, Plum and Surf. Lovato also stars in a “360-degree media campaign” helmed by director Maca Rubio.

Described as a “first-of-its kind kitchenware system that saves up to 50 percent more space,” Bella’s Fits-Anywhere collection is comprised of seven small appliances and two cookware pieces. The set includes an air fryer, griddle, blender, waffle maker, coffee maker, warming tray, toaster and more.

According to Bella, the cookware is free of PFAs, PFOA, PTFE, lead and cadmium, and features the brand’s trademarked EverGood Ceramic Nonstick Coating. “We spoke to thousands of consumers and learned that 74 percent of their countertop space is taken up by appliances. We wanted to declutter their kitchens, create space and give them more room to gather with family and friends,” said Shae Hong, founder and CEO of Made by Gather and Bella.

In addition to announcing its first brand ambassador, Bella is launching a selection of 21 other products including an AirFryer Toaster Oven, an update to Bella’s Rocket Blender and a single-serve coffee maker in the Oatmilk colorway.

Bella is available at major retailers including Amazon, Target, Walmart, and Macy’s.

Shop the Fits-Anywhere collection below.