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Chance The Rapper becomes spokesperson for AI company

Chance The Rapper becomes spokesperson for AI company

Chance The Rapper has become the face of an AI company.

  • READ MORE: I used Grimes’ AI vocals to make a hit – here’s how I did it 

The rapper appeared at a Meta AI event back in 2024 and has now joined forces with AI company CoreWeave.

It comes as part of the cloud-computing company’s “Ready for Anything, Ready for AI” campaign, which was debuted yesterday (February 7) during the opening ceremony for the Winter Olympics.

“You can’t spell ‘anything’ without ‘AI,’” he says in the commercial. “And AI could be anything,” he adds, before setting out a list of the potential uses of the technology.

Some fans have been disappointed to see Chance align himself with AI, with one taking to X to write: “chance the rapper doing commercials for AI now man it’s so over lmao”, while a comment on his Instagram post of the ad reads: “2016 you would hate this.”

Watch the ad below.

The rising prominence of AI in music has made headlines in the past year – specifically in relation to AI-generated artists climbing the charts.

Last month, a song which had been streamed millions of times in Sweden was banned from music charts in the country because it was created using the software.

Elsewhere, in November, ‘Walk My Walk’ by Breaking Rust topped Billboard’s Country Digital Songs chart, as well as the Viral 50 chart. Sienna Rose, an AI-generated music creator with 2.7million monthly Spotify listeners, also shot up Spotify’s viral charts and even fooled Selena Gomez.

The AI-generated band The Velvet Sundown made headlines last year after gaining around 400,000 monthly Spotify listeners, and AI-generated artist Xania Monet stirred controversy by signing a multimillion-dollar record deal and becoming the first AI artist to chart on the US Billboard rankings.

Kehlani has hit out at the success of Monet, telling fans that the proliferation of AI in music was “so beyond out of our control.” She went on to highlight the power of AI to create fully formed songs without users having to “credit anyone” involved in making the copyrighted works on which such generative music systems are trained.

“Nothing and no one on Earth will ever be able to justify AI to me,” she added.

In September, Cardiff rock group Holding Absence hit out at an AI ‘band’ which had overtaken their streaming figures on Spotify. Frontman Lucas Woodland wrote: “So, an AI ‘band’ who cite us as an influence (ie, it’s modelled off our music) have just overtaken us on Spotify, in only TWO months.”

Meanwhile, audiences are reportedly finding it difficult to distinguish between “real” and AI music, with a recent report from streaming service Deezer finding that 97 per cent of people “can’t tell the difference” between the two.

In response to the growing concerns around the software, Bandcamp officially banned AI music from its platform. “If you encounter music or audio that appears to be made entirely or with heavy reliance on generative AI, please use our reporting tools to flag the content for review by our team,” they said. “We reserve the right to remove any music on suspicion of being AI generated.”

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