Women In CTRL, a non-profit advocacy group, announced Thursday (Oct. 23) that more than a dozen British live music organizations have signed a pledge designed to strengthen inclusion targets across the industry.
The Seat at the Table Inclusion Pledge, the first of its kind in the U.K., is centered around a new sector-wide commitment to achieving gender-balanced leadership by 2030.
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Signees of the pledge include ATC Live and Ginger Owl, and companies including AEG and The O2. All 15 LIVE (Live Music Industry Venues & Entertainment) organisations have also signed up, including the Association of Independent Festivals, Featured Artists Coalition and Music Managers Forum.
As supporters of the pledge, industry allies will contribute to case studies, share learning across the sector, and participate in future roundtables and peer learning sessions. Women In CTRL says this collaboration will be key to strengthening accountability across the live music ecosystem.
Signatories will also be required to commit to submitting an annual check-in to show progression across key focus areas, such as strengthening governance and board diversity through reviews or term limits.
In April, Women In CTRL and LIVE released a landmark report titled Seat at the Table: LIVE Edition. Its findings highlighted progress in some areas — including the finding that 61% of the Music Venue Trust board identifies as women or non-binary — while also revealing disparities in wider leadership representation.
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Forty-one percent of board members across LIVE and its 15 member organisations are women or non-binary people, the report stated. LIVE has since released its 2030 inclusion targets, which include 50% women and non-binary representation and 16% women from global majority backgrounds in senior leadership roles.
Elsewhere, the report revealed that women’s representation on U.K. music trade association boards rose from 32% in 2020 to 52% in 2024.
Gaby Cartwright, head of partnerships at LIVE, said in a press release at the time the report was released, “As an industry, it’s clear that we must do more to improve gender representation at the highest levels… Reaching this goal will require collective effort, accountability, and meaningful action — but momentum is building. This report provides crucial insight into the challenges we face, and the concrete steps needed to drive lasting change.”
Nadia Khan, founder of Women In CTRL, added at the time, “We know from experience that what gets measured, gets done. This report is an essential first step; by setting a clear benchmark, we are providing the industry with a roadmap for action, not simply reflection.”
To read the full Seat at the Table: LIVE Edition report, visit the Women In CTRL website here.