The annual Latin Music Power Players intimate event was held Monday night (Oct. 14), gathering some of the 2024 Latin Power Players honorees at the Casadona in Miami Beach, Florida.
Top executives including Noah Assad, Rebecca León, Alex Gallardo and Jorge Mejía received special awards at the cocktail reception, where George Prajin — founder of Prajin Parlay and co-founder/COO of Double P Records — also received his Latin Executive of the Year recognition.
One of the most notable moments of the evening was when Peso Pluma arrived at the event to surprise his manager with the award. “I just want to thank you for so much, for everything that you’ve given me. If it hadn’t been for you, I wouldn’t be where I am right now,” the Mexican artist said. “If it hadn’t been for you, I wouldn’t have the things that I have now, and if it hadn’t been for you, many of the things that are happening to us together wouldn’t have happened.”
Billboard‘s Latin Power Players Executive of the Year award celebrates those leaders whose vision and strategies have left a significant mark on the music industry over the past year.
“I just want to thank you for so much, for everything that you’ve given me,” Peso continued. “If it hadn’t been for you, I wouldn’t be where I am right now. If it hadn’t been for you, I wouldn’t have the things that I have now, and if it hadn’t been for you, many of the things that are happening to us together wouldn’t have happened.”
During his emotional acceptance speech, Prajin returned some sweet words to Peso, and also thanked those colleagues, artists, and family members who supported him along the way, especially when he was reinventing himself.
See photos from the Billboard Latin Music Power Players event below:
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Noah Assad
Image Credit: Christopher Polk Noah Assad at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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FloyyMenor
Image Credit: Gustavo Caballero FloyyMenor at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Leila Cobo
Image Credit: Christopher Polk Leila Cobo at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Emilio Estefan
Image Credit: Gustavo Caballero Emilio Estefan at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Rebeca León
Image Credit: Christopher Polk Rebeca León at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Eslabon Armado
Image Credit: Gustavo Caballero Ulises Gonzalez, Pedro Tovar, Brian Tovar and Damian Pacheco of Eslabon Armado at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Jorge Mejia
Image Credit: Christopher Polk Jorge Mejia at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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George Prajin & Txema Rosique
Image Credit: Christopher Polk George Prajin and Txema Rosique at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Bruno Duque & Alejandra Olea
Image Credit: Gustavo Caballero Bruno Duque and Alejandra Olea at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Peso Pluma
Image Credit: Christopher Polk Peso Pluma at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Nelson Albareda & Leila Cobo
Image Credit: Gustavo Caballero Nelson Albareda and Leila Cobo at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Raymond Acosta
Image Credit: Christopher Polk Raymond Acosta at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Alessandra Alarcon
Image Credit: Gustavo Caballero Alessandra Alarcon at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Alex Gallardo
Image Credit: Christopher Polk Alex Gallardo at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Jorge Bracero, Raymond Acosta, Noah Assad & Junior Carabaño
Image Credit: Christopher Polk Jorge Bracero, Raymond Acosta, Noah Assad and Junior Carabaño of Rimas Publishing at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Nir Seroussi
Image Credit: Christopher Polk Manny Prado, Nir Seroussi and José Cedeño at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Rebeca León
Image Credit: Christopher Polk Rebeca León at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Jorge Mejia & Ofelia Medina
Image Credit: Gustavo Caballero Jorge Mejia and Ofelia Medina at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Junior Carabaño
Image Credit: Christopher Polk Junior Carabaño at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Cris Falcao
Image Credit: Gustavo Caballero Cris Falcao at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Alex Gallardo
Image Credit: Christopher Polk Alex Gallardo at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Jorge Mejia & Leila Cobo
Image Credit: Christopher Polk Jorge Mejia and Leila Cobo at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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George Prajin
Image Credit: Christopher Polk George Prajin at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Nir Seroussi & José Cedeño
Image Credit: Gustavo Caballero Nir Seroussi and José Cedeño at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
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Jesus Gonzalez
Image Credit: Gustavo Caballero Jesus Gonzalez at Billboard’s Latin Power Players at Casadonna on Oct. 14, 2024 in Miami Beach, Florida.
