Another week means another new episode of Billboard Unfiltered. This episode was broadcasted live on Wednesday (Feb. 26) with the core four back together.
Drake and PartyNextDoor topped the Billboard 200 with $ome $exy $ongs 4 U earning 246,000 first-week units. The feat brings Drizzy to 14 No. 1 albums, which ties him for the most ever among soloists.
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Deputy Director Damien Scott thinks Drake cracked the code with his album sequencing in the streaming era with Views. “Views, to me, is where Drake figured it out. He’s like, ‘Oh, this long-ass album with a multitude of genres.’ He figured out how to make an album for the way people consume music now and then he kept trying to make that album over and over again,” he said. “He’s never dropped below a certain qualitative point where people are like, ‘I’m not gonna pay attention to this.’ … I’m curious to see what the staying power is.”
Staff Writer Kyle Denis considered the first-week sales for Drake to be “soft” when comparing to his previous bodies of work. “I’ll never take away this kind of feat. Tying the record for most No. 1 albums by a rapper, that’s something to celebrate about. But at the same time, when you contextualize these numbers they’re kind of soft,” he said. “I think him not clearing 300,000 is pretty surprising to me… This is squarely more in his wheelhouse and he’s still 100K behind his collab albums he did with Future and 21 Savage.”
When looking ahead to the all-time No. 1 albums list, Billboard charts expert Trevor Anderson wonders if Drake albums will continue to remain events. “Will Drake ever come out and it’s eh, fine, top 10 or will they always be events?” Anderson pondered.
Deputy Editor Carl Lamarre reported that he’s hearing that Drake could possibly come with his next heavily-anticipated solo album this summer surrounding his three-night headlining performance across the pond at Wireless Festival.
Meanwhile, J. Cole returned with “Clouds” last week, and it appears a possible feud with Freddie Gibbs is brewing on the horizon. After side-stepping the Kendrick Lamar feud last year, would Cole step into the ring with Freddie Kane?
“If he were to go at Cole, I don’t have any inside information, but I don’t think Cole would be like, ‘I’m alright, man.’ Gibbs is basically calling him a b—h, like you’re not gonna squeeze off with anybody. The dude’s still an amazing rapper,” Scott said. “The circumstances around the Kendrick beef are very particular… It won’t be like that otherwise.”
Ye and The Game also reunited earlier this week and appeared to be using Tina Knowles as the duo’s creative muse while Yeezy teased Game’s The Documentary 3.
“He’s just too old to be acting like this,” Denis said. “45 and 47, really? It’s just so desperate and so pathetic and it’s so clear you want their attention and they haven’t given you it in recent years.”
Watch the full episode below.
