From working in sports to horse-wrangling in Wyoming, power players imagine alternate paths.
As part of the questionnaire for this year’s Power 100 list, honorees were prompted to give their thoughts on four separate questions: about the state of the industry, what they foresee for the future of the business, the charities they support and what they would do if they didn’t work in music. Over the next several days, we’ll run a roundup of responses to each of those questions — our way of offering a snapshot of what the biggest players in the industry are thinking as we head into the new year.
In this roundup, honorees respond to the following prompt: “If I quit the music industry tomorrow, I would [fill in the blank].” A few said they couldn’t imagine doing anything else; to quote one honoree, “[I would] not recognize myself.” Others seemed open to slightly changing their lane, albeit while keeping one foot in the industry they love — from teaching a music business course at a university to opening a record store to making music themselves. Pivoting to sports was also a career option voiced by several honorees, with two even soft-pitching their services to struggling NFL teams. Another imagined an unlikely second career as a starting pitcher for the Yankees.
Some of the most interesting responses came from those who imagined careers wholly outside the entertainment and media businesses — from working with horses to bartending to designing crossword puzzles for the New York Times.
Perhaps the most common response from honorees was a stated desire to take a step back from the day-to-day grind: either by reading a book, taking a nap, spending more time with their children, going fishing or sitting on a boat, cocktail in hand. We can always dream.
Read all the responses below.
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Tyler Arnold, Mercury Records
“Work in the front office for an NBA team.”
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Barry Weiss, RECORDS
“Try to read a book for the first time in many years.”
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Selim Bouab, 300 Entertainment/Atlantic Records
“Last about five minutes before I jumped right back in. It’s my passion in life and part of my DNA — I couldn’t imagine doing anything else.”
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Larry Jackson, gamma.
“Enter AI-driven biotech.”
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Mitch Glazier, RIAA
“Go have a cocktail on a boat and listen to music.”
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Kris Ahrend, MLC
“Love the chance to teach in a music business program, but this is what I love to do and I can’t think of a better way to spend my time.”
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David Israelite, NMPA
“Spend more time with my kids and play more golf.”
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Ramon Villa, Primary Wave
“Run a theatre company.”
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Justin Shukat, Primary Wave
“Open up a bagel store.”
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Larry Mestel, Primary Wave
“Become a sportscaster — or coach the New York Giants. I certainly couldn’t do worse than the current regime.”
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Colleen Theis, The Orchard
“First, take a very long nap. Then I would put my experience to work giving back to the world, devoting my time to children and animals in need.”
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Brad Navin, The Orchard
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Kirdis Postelle, Amazon Music
“Not know what to do with myself.”
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Steve Boom, Amazon
“Teach at a university somewhere, both to share my own knowledge and experiences, and to be closer to the generation who will be changing the world tomorrow. That, or I’d try to become an architect. An AI-first architect, of course.”
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Elizabeth Matthews, ASCAP
“Bartend, drive an Uber and be a therapist for the first year. I love meeting new people and hearing their stories. My husband probably wishes I would learn to cook. It’s hard being married to CEOs.”
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Ralph Peer II, peermusic
“Not recognize myself.”
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Mike O’Neill, BMI
“Go back to bartending. The skills I learned as a bartender taught me how to talk to people and the importance of listening, which has served me well. BMI taught me that I sometimes need to hit the bar!”
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Tom March, Capitol Music Group
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Lonny Olinick, AWAL
“Somehow stay involved in supporting artists. I was fortunate to take a hiatus from music 10 years ago and I know how fortunate I am to work in an industry where my true passion lies. I have seen what real work looks like and would do everything I could not to go back to that.”
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Rachel Newman, Apple Music
“Have even more time to listen to music.”
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Mike Caren, APG
“Make more music myself, of course.”
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Omar Al-joulani, Live Nation
“Become the General Manager of the Toronto Maple Leafs.”
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Emma Banks, CAA
“Be working with horses, and there would probably be a dog or two loitering around me, too. Music heals and horses can do the same thing!”
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Jay Williams, WME
“Be somewhere fly fishing. I worked as a fly fishing instructor and guide in Wyoming when I was younger, and there’s nothing that centers me more than being on the water.”
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Rob Gibbs, UTA
“I would go into the sports side of the business.”
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John Chapman, Chord Music Partners
“Open a tiny record shop where I would give unsolicited recommendations and rant about how the death of the album is a microcosm for the downfall of our society.”
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Sam Hendel, Chord Music Partners
“Start my own brewery and keep trying to write crossword puzzles for The New York Times — I’m still working on getting one accepted! And I would definitely continue hosting my radio show, Playlist Junkie, every Sunday night on 99.1 PLR in Connecticut and 94.3 The Shark in Long Island.”
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Mike Dugan, Messina Touring Group
“Go back and visit all the beautiful cities I have toured in over the past 20 years. Take the time to experience the culture and not just work a show.”
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Lee Anderson, Wasserman Music
“First try to get eight hours of sleep seven days a week and finally fix my circadian rhythm. Beyond that, I’d use my experience to help others build companies that make the entertainment industry and the world better. And nothing brings me more joy than getting to mentor and help grow other professionals.”
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Dennis Arfa, Independent Artist Group
“Like to be a starting pitcher for the Yankees.”
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Imran Majid, Island Records
“I have zero transferable skill sets, so I would be doing something on the periphery of music, like teaching a music business class at a university.”
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Justin Eshak, Island Records
“Be somewhere remote, off the grid.”
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Cris Lacy, Warner Records Nashville
“Apply for a job as a horse wrangler in Wyoming.”
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Elliot Grainge, Atlantic Music Group
“Be doing everything I could to spend as much time at home with my family. I’d be a stay at home dad.”
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Zach Friedman, Atlantic Music Group
“Be the offensive coordinator for the Philadelphia Eagles. They could use my services right now.”
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