It’s Beéle for the win on Vevo‘s most-watched chart of 2025, as the Colombian singer-songwriter snags the top 2 spots.
Beéle leads the streaming video platform’s view count for new videos with “Mi Refe,” his collaboration with Ovy on The Drums, which accumulated 245.8 million views during the year.
The Barranquilla-born artist backs it up with “No Tiene Sentido” at No. 2, with 193 million total views, while K-pop star JENNIE, a founding member of BLACKPINK, slots in at No. 3 with “Like JENNIE,” which accumulated 177.6 million plays.
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Beéle’s Vevo 1-2 caps a breakout year for the artist, who made his first appearance on Billboard’s albums rankings with his debut collection BORONDO back in May, bowing at No. 10 on Top Latin Albums and No. 4 on Top Latin Rhythm Albums on the lists. Earlier, BORONDO track “Mi Refe” cracked the top 10 on Latin Rhythm Airplay, in April.
For those breakthroughs and more, Billboard tapped Beéle (real name: Brandon de Jesús López Orozco) as Latin Artist on the Rise in May.
Where Beéle had the hottest new videos, Lady Gaga and Bruno Mars’ “Die With a Smile” was killer. Despite being released in 2024, the superstar collab was the most-watched music video on Vevo this year, with 932 million global views.
In other takeaways from Vevo’s annual end-of-year charts, “Like JENNIE” was the most-watched premiere with 33.4 million global views within the first 14 days of its release. JENNIE’s “ExtraL” with Doechii, “Love Hangover” with Dominic Fike, and “ZEN” were also some of the most watched premieres on Vevo worldwide, according to statement from the streaming platform.
“This was a historical year for Vevo, especially having a K-pop music video as our top premiere of the year,” comments JP Evangelista, senior VP, content, programming & marketing, Vevo. “Music video viewership in 2025 reflected diverse consumer palettes, with fans increasingly watching artists from all corners of the world, spanning a variety of genres, sub-genres, and local scenes.”
Meanwhile, the most-watched video of 2025 in the United States was Chris Brown’s “Residuals” (49.4 million) ahead of Mariah the Scientist’s “Burning Blue” (30.7 million) and Morgan Wallen’s “Smile” (26.6 million), respectively.
And in Australia, Lady Gaga pulled a magic trick as “Abracadabra” (2.24 million) led the way. Also, Mother Monster was the most reviewed artist in that market, with 22.3 million accumulated views across all her clips, ahead of Sabrina Carpenter (17.92 million) and Eminem (17.92 million), respectively. Homegrown rockers AC/DC crack the year-end top 10 artists frame, at No. 10, with 13.06 million total views.
