bbno$ has announced that he’ll be performing a virtual Roblox concert this weekend and premiering new music during the set.
Taking place inside popular Roblox minigame +1 Speed Keyboard Escape, the bbno$ concert will premiere on Saturday (July 25) and then be available to rewatch for a week (until August 1).
More than 11million users have already registered their interest in the event, which means it could be one of the most popular virtual gigs of all time. The current record is held by Bruno Mars, who had a peak of 12.8million concurrent viewers during his Steal A Brainrot gig earlier this year.
bbno$ will be donating proceeds from the virtual Roblox gig to the Internet Watch Foundation (IWF) – a UK-based, non-profit organisation working to stop child sexual abuse online.
Taking to Instagram, bbno$ explained why he’d chosen to work with the IWF. “To raise funds that will help past victims and to offer the greatest protection of future victims from online and internet misconduct. The safety of youth online is unbelievably important; because of this, my portion of all revenue generated from this event will be entirely donated.”
A direct donation link will also be displayed during the event and the money generated from fans purchasing skins and in-game items will also be donated to the IWF. To watch the concert, click here.
Speaking to NME back in 2022 about his viral success, the rapper explained that humour and meme culture is important to him as an artist because “everyone’s too serious and there’s too much negativity in the world”.
“Hypothetically, I understand that I might be a little bit more popular if I took myself incredibly seriously but I can’t – I just don’t care,” he added. “I don’t care to be the one in front of a camera being all serious. All these artists that are like ‘I woke up and I was missing her, so I just had to write a ballad’. Shut the fuck up.”
In other news, Microsoft has confirmed a string of new additions coming to Xbox Game Pass this July – check out the full list here.