Bad Bunny has released a video trailer that promises “the world will dance” ahead of his appearance at Super Bowl LX next month.
- READ MORE: Bad Bunny – ‘Debí Tirar Más Fotos’ review: ode to homeland is a new high for the Puerto Rican star
The Puerto Rican rapper, real name Benito Ocasio, was confirmed as the headliner for this year’s Super Bowl LX back in September. The announcement soon made headlines, with many divided over the three-time Grammy Award-winner (who has also won 11 Latin Grammy Awards) being booked for the coveted slot.
News of his slot came shortly after he told fans he would not be touring the US during his ongoing world tour due to fears over ICE agents raiding his concerts, comments that seemed to incense the far-right.
In response, organisation Turning Point USA – which was founded by the late Charlie Kirk – announced plans for an ‘All American Halftime Show’, which will be held at the same time and date as the NFL halftime show, with Sting set to perform.
Seemingly in answer to the mounting criticism, a new trailer has arrived, pointedly celebrating unity at a time the country is divided by the performance. In the clip, which is soundtracked by ‘Baille Inovidable’, the musician is joined by a series of dancers of all different ages and cultures, all of whom he happily embraces and dances with.
Previously, President Donald Trump also weighed in on the show, calling the move to have Bad Bunny headline “crazy” and claiming he had “never heard of” the rapper, while one of his advisors confirmed that ICE would be present at the “shameful” concert.
Kristi Noem, the US Secretary of Homeland Security, later reiterated that ICE’s presence would be felt at the concert, and a petition began circulating online urging for Bad Bunny to be dropped and country singer George Strait to be booked as a replacement. The latter has over 120,000 signatures at the time of writing.
Bad Bunny took aim at the backlash while hosting Saturday Night Live last year, joking that “everyone is happy” about the concert, “even Fox News.”
In Spanish, he added that it was a milestone moment for “all the Latinos and Latinas in the whole world, and here in the United States, all the people who have worked to open doors, more than I have achieved, who have achieved everything, demonstrating that our way, our carrying of this country, no one can ever remove nor erase.”
He then wrapped up the monologue in English, and quipped: “And if you didn’t understand what I just said, you have four months to learn.”
The NFL has defended Bad Bunny’s slot, with Commissioner Roger Goodell telling the press that the NFL were firm in their decision and reaffirming that the move was “carefully thought through.”
Jay-Z – who serves as the NFL’s music strategist via his label Roc Nation’s partnership with the league – has backed up Bad Bunny twice, too. Earlier in the month, he called the rapper “truly inspiring” and added that his team felt “honoured to have him on the world’s biggest stage”. More recently, he shared that he wasn’t convinced that the backlash was authentic, saying: “They love him. Don’t let them fool you”.
Little is known about the “alternative” concert being put on by Turning Point USA, although reps for both Willie Nelson and Carlos Santana have shut down rumours that they may be involved.
Elsewhere, Bad Bunny’s ‘Debí Tirar Más Fotos’ placed Number Five on NME’s list of the Best Albums Of 2025, and was described as a record where “the Puerto Rican superstar makes every shot count.”
“It’s a breathtaking extravaganza in every way: from his joyful marshalling of salsa, bomba, plena, reggaeton and myriad other Latin styles and genres, to the scale of the storytelling,” the entry read.
Likewise, his single ‘Baile Inolvidable’ also reached the Number 10 slot on our round-up of the Best Songs of 2025, and was celebrated as “one of his most magnificent torch songs”.
