Amazon is committing $10 million to L.A. wildlife relief efforts, the company announced on Monday (Jan. 13). The donation comes from Amazon’s entertainment division (Amazon Music, Prime Video and Amazon MGM Studios), along with Ring and Whole Foods Market.
According to a blog post on the Amazon website, the money “will go directly to national and local disaster and response organizations including the American Red Cross of Southern California, FireAid, MusiCares Fire Relief Effort, World Central Kitchen, Los Angeles Fire Department Foundation, Habitat for Los Angeles Wildfire Fund, and Los Angeles Chamber of Commerce Small Business Relief/Recovery Fund, among others, as well as in-kind advertising opportunities on Prime Video for nonprofits supporting LA fire relief efforts.”
Amazon has already donated more than 145,000 essential items to 17 local organizations working on the wildfire response, including fire stations, community fire brigades, the American Red Cross, Salvation Army, Los Angeles Unified School District (LAUSD), Dream Center and multiple YMCA chapters. This includes 30,000 items to the Los Angeles County Salvation Army, 5,000 shelter items, more than 300 wildfire response items, gift cards to LAUSD to support teachers who lost their classrooms in the fires and 1,000 items to support fire stations, among many others.
The company says it’s also “deploying” its AWS cloud technology, including drone support, “to help emergency responders better understand and react to the evolving wildfire situation.” Additionally, it says it’s “curating opportunities” for its Southern California employees to volunteer with organizations including the LA Regional Food Bank and LAUSD.
Amazon’s announcement follows similar commitments made by companies including Sony Group Corporation, which on Monday said it would donate $5 million to wildfire relief efforts, as well as the Warner Music Group/Blavatnik Family Foundation Social Justice Fund, which pledged $1 million.
