Lyndsay Cruz, who has served as executive director of the Academy of Country Music’s Lifting Lives philanthropic arm since 2019, has stepped down.
The shift comes as the organization seeks a director based in Nashville. The Academy moved its headquarters from Los Angeles to Nashville in December 2022. Cruz, who is looking for other opportunities, lives in Los Angeles with her family where the Academy had been based.
“I am so proud of the work that my team and I accomplished during my time at ACM Lifting Lives. With a focus on health-related initiatives, we were able to help the country music industry through the COVID-19 pandemic and the continuing mental health crisis, all while working to remove the stigma around mental health struggles,” said Cruz, who was on Billboard’s Country Power Players list in 2022 and 2023 and on Billboard’s Women in Music list in 2023.
During Cruz’s tenure, Lifting Lives raised more than $6 million. More than $4 million was disbursed from Lifting Lives’ COVID-19 fund to over 2,000 people in 42 states. Lifting Lives’ mental health fund, which was created as COVID-19 waned, has handed out $400,000 in grants to individuals and organizations that prioritize mental health support for those working in the country music industry.
“It was only with the help of the passionate people in the industry who are willing to give back that we were able to raise and distribute over $6 million during my time leading ACM Lifting Lives. We had artists like Lainey Wilson, Morgan Wallen, Jelly Roll, Luke Bryan, and so many others step up to help when they knew others needed it,” Cruz said. “Some of the moments that stick out in my head over the past few years include our Covid fund, mental health focus, music therapy programs and mostly, the industry and artists stepping up to support Lifting Lives with their time and resources. Jelly Roll and Lainey Wilson singing ‘Save Me’ at the ACM Awards in 2023 inspired by ACM Lifting Lives mental health related work was one of the top highlights of my time with the organization.”
Cruz says she hopes to continue to work in philanthropy as she believes deeply in the mission of such organizations as Lifting Lives — as both executive director and someone who needed help.
“As I leave my post, I want to reiterate how important the support for organizations like this is, and for individuals going through struggles,” Cruz says. “The mental health crisis is so prevalent, especially in the entertainment and music industries, and I’m proof of that. I’ve had recent struggles with mental health, having to step away from my role for a moment to take care of myself and give permission to feel. It’s been life-changing to get a handle on my own life and focus on what’s really important, and I will continue to do that moving forward, and help others with their struggles.”
The Academy has not yet begun its search for her replacement.
