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From celebrating a not guilty verdict in a recent shooting trial to Rihanna‘s 37th birthday, it’s been a wild week for A$AP Rocky so far. To pile on even more good news for the Harlem rapper, Rocky makes history by being appointed as the first-ever creative director of Ray-Ban.
Known for his trendsetting influence in both the music and fashion industries, A$AP will help guide creative projects, redesign retail spaces, and provide a distinct vision to the brand’s image and design going forward.
His first order of business: a redesign of the core lineup of frames with a brand-new lens type. The release will be labeled as the “Blacked Out collection” and aim to blend classic elements with bold and modern influences. The frames will feature gold-plated details and brand-new ultra-black lenses. The first release of the collection will drop this April.
“Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator,” says Ray-Ban president Leonardo Maria Del Vecchio. “His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”
Rocky is no stranger to the Ray-Ban brand: He’s been seen sporting classic Wayfarer frames for a while, especially recently as part of his courtroom ‘fits. A few of his go-to frames include the classic Wayfarers, the Mega Clubmaster sunglasses, translucent Wayfarer frames, and a pair of metal opticals.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” A$AP Rocky said in a statement. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
While we wait for the blacked-out collection to drop this spring, shop his go-to Ray-Ban frames right now below.
Ray-Ban Original Wayfarer Classic Sunglasses
Ray-Ban Mega Clubmaster Sunglasses
Ray-Ban RB0840S Mega Wayfarer Sunglasses
