OK Go are back with more proof that they remain the masters of power-pop gems and high-concept music videos with the kaleidoscopic visual for their new single, “Love.”
“Love” is a charming, yet hard-charging tune that pairs crunchy guitars with a tender message: “In this grand ballroom of nothingness/we soar, we sail to the only song there’s ever been: Love,” sings frontman Damian Kulash on the hook.
The music video, meanwhile, appears to reflect (pun intend) that message of endless, timeless love. The one-take visual (which Kulash co-directed with Aaron Duffy and Miguel Espada) was filmed in the Budapest train station and makes use of a 29 robotic arms, 60 mirrors, and a plethora of eye-popping props and costumes to create a dizzying symphony of reflection that’s, frankly, too visually surreal to bother describing with words.
“We’re always drawn to spectacle and wonder and the goal, this time, was to take them somewhere more heartfelt and emotional than we have before,” Kulash said in a statement. “This song is so personal for me, and the infinite reflections bouncing between two mirrors are a perfect metaphor for the kind of overwhelming, reality-shifting love that I’m singing about. Two simple things come together, and new dimensions burst from them into existence. Magic unfurls endlessly. It’s the impossible, right there before you. That’s the kind of wonder that can bring me to tears.”
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“Love” appears on OK Go’s new album And the Adjacent Possible, which arrives today, April 11, and marks the band’s first album in over 10 years, following 2014’s Hungry Ghosts. The group previously teased the album with the single “A Stone Only Rolls Downhill,” which of course boasted its own elaborate music video, this one filmed with 64 mobile phones to create a mosaic of 64 different videos.
OK Go will hit the road in support of And the Adjacent Possible later this month. The run kicks off April 23 in South Bend, Indiana, with dates scheduled through June 22 in Vancouver. They’ll also play the Fuji Rock Festival in Japan in July and have a one-off show in Salt Lake City, Utah, scheduled for September.
