The Dunkin’ Super Bowl commercial starring Ben Affleck that aired during the game on Sunday (Feb. 9) is a 60-second cut, but there’s much more to see: The hilarious 7-minute version titled DunKings 2: The Movie expands on the battle of the bands story. Joining Ben is his brother Casey, plus Jeremy Strong, Bill Belichick and New Kids on the Block‘s Donnie Wahlberg.
It’s a multi-part campaign that continues “The DunKings” band theme that started with last year’s Super Bowl commercial. As a statement by Dunkin’ says, “the Dunkin’ Cinematic Universe keeps expanding.”
The Super Bowl ad and its longer version take place at “Java Jam, a comic convention-style battleground where new coffee brand bands go head-to-head for the coveted coffee cup trophy,” a statement from Dunkin’ says.
In the coffee-infused comedy, Ben finds himself getting together a crew to defend The DunKings’ title, Succession star and new DunKings member Strong is “all in for Dunkin’” — literally, thanks to devoted method acting, and the guys get in a jab at a certain coffee brand competitor. (In the ad’s longer version, Ben points out that “now the thing is diss tracks. Everyone’s insulting each other. That’s how you get successful.”)
“This latest chapter is bigger, funnier, and full of surprises — and it reinforces what Dunkin’ has always been about: great coffee, fast — plain and simple,” says Dunkin’ chief marketing officer Jill McVicar Nelson. “We have a lot to offer, from all-day breakfast to high-quality drinks served at the speed of Dunkin’. And while we take those things very seriously, we never take ourselves too seriously. DunKings for life.”
Ben directed the coffee and doughnut company’s latest ad under Artists Equity, the studio he founded with Matt Damon in 2022.
See the 60-second Dunkin’ commercial that aired during the Super Bowl below, followed by the full “movie” version, clocking in at seven minutes.
