ASH DA HERO Talk ‘New Chapter’ Album & First Step Into an Uncharted Future for New Lineup

On Friday (Jan. 31), ASH DA HERO released New Chapter, the first album to feature the band’s new lineup. The rap-rock quartet, made up of vocalist ASH, bassist Sato, drummer WANI, and DJ Dhalsim, celebrated its third anniversary in September and was reborn with a new lineup. On November 29, it put on its first solo overseas show, ASH DA HERO LIVE 2024 in Taipei, and it has steadily been bringing its sound to a growing circle of listeners.

Billboard Japan spoke to the band about their mindset as they set out with their new lineup, the creation of their new album and what they focused on when writing new songs, and their upcoming February 1 show at Zepp Shinjuku (TOKYO), titled ASH DA HERO LIVE 2025 “New Chapter,” which will be their first solo show in Japan with their new lineup.

To start off with, could each of you introduce yourselves?

ASH: I’m ASH, and I’m the vocalist. My specialties are rapping and singing. My roots lie in punk, hip-hop, and reggae.

Sato: My name’s Sato, and I play the bass. My specialty is brewing coffee. We don’t have a guitarist, so I also play bass in the guitar’s pitch range.

WANI: I’m WANI. My specialty is playing the drums. My roots are in punk, and I’m especially skilled at drumming with a rap-rock feel. I also sing, and I’m working on getting in shape, so I’m really into weight training right now.

Dhalsim: I’m the DJ, Dhalsim. My specialty is high-speed scratching. I also program music on computer. I’m responsible for the overall sound design of our songs. We don’t have a guitarist, but we’re taking advantage of that to do all the things that we couldn’t have done if we had a guitarist. We’re completely shifting over to that composition style, so right now we’re in the process of rebuilding our sound.

What advantages have you found in becoming a quartet?

ASH: I think there are more and more bands without a guitarist, especially among younger musicians, but a rap-rock band with a DJ but without a guitarist is still a rarity. I think that’s a major strong point for our band from a global market perspective.

So how does it feel actually having started the next chapter of your band’s history without a guitarist?

Sato: We were originally a five-person band, and now there are four of us, so we each do our own part to make up for the change. That means that we’re each playing more. Looking at it from another perspective, it also means we each have more possibilities to let our own individuality shine. We’re overhauling everything—our makeup, our costumes, our playing styles, and our instruments—based on our own core essence and our roots. Through that, we’re redefining ourselves and becoming a new band, which is an incredibly fun process. We’re creating something new that doesn’t fit into the “rap-rock = guitar” pattern, so all of us can take on lots of new challenges, which is really gratifying.

WANI: At first, I was worried about what would happen. I was sure that we’d lose some fans because the guitar is the core instrument in a band. But the four-person arrangement felt a lot better than I’d expected, and I realized that the fans had their hopes up for this new incarnation of ASH DA HERO, which was tremendously encouraging. We want to live up to everyone’s expectations with the music we create and with our live performances, of course, but Sato and I are also thinking about following up with what ASH and Dhalsim are doing.

ASH: When we were a five-piece band, there was a lot of “this is what a rock band should be like.” Now that there are four of us, there’s a much stronger feeling that we should take a freer approach. Now we’re doing what we want to.

New Chapter will be your first concept album. What kind of album will it be?

ASH: Right now we’re creating our freshest music, with a sound that we could only achieve as a four-person band. The title of the album, New Chapter, is the same as the title of our live show, and we picked it to represent that we’re starting a new chapter as a band, with a new lineup, starting on February 1. I also feel like the music that we’ve created is unquestionably unique in the Japanese rock scene, so the album’s name also represents the fact that we’ve invented a new way of making rock.

“Wrangler Beat” was your first release as a four-piece, and it carried on the feel of the ASH DA HERO of the past.

ASH: Right. It’s got a bit of a vintage rock vibe. It’s a little reminiscent of “Octave.”

After sweeping aside the by-the-numbers approach with this song, you then released “VANDALISM.” The rap lyrics in the second verse really resonate. I feel like the way you encourage people through songs like this is the reason that ASH DA HERO strikes such a chord.

ASH: In life, you’ll suddenly get sideswiped right when things were going well. That’s not just something that’s happened in my life, but something that I think happens to everybody. The question is, when that happens, do you look down in dejection, or do you keep your chin up? I’m the kind of person who’s like, “No, I’m not going to flinch, are you crazy?” So I put all those feelings into the lyrics.

And then you tie it all together with the absolutely wonderful closer, “I’m your rock star.”

ASH: That’s what a rock star is all about, right? It’s cool when someone’s in a hard spot but they’re like “No big deal.” For me, Jack Sparrow (of Pirates of the Caribbean) is that kind of character. Even in impossible situations, he just laughs it off. I put that feeling in words, like, “Don’t you even think about forgetting!”

What can you tell us about the sound production?

Sato: The main riff has a lot of repeating phrases, so I focused on how much swing I could put into those simple phrases. I really vibed on it.

WANI: The drums are simple but catchy. Our older songs had a lot of intricate fills, but on “VANDALISM,” I got rid of all that. I focused on that simple, cool sound. It’s got a really convincing rhythm. When you hear it live, you’ll realize that it’s not just a simple beat.

Dhalsim: I also stripped down my scratching to the limit. What influenced me in the early 2000s were songs with simple scratching. That, and intros.

That’s one of the cornerstones of the song.

Dhalsim: In the 2000s, Kanye West would speed up records and sample them, and I added that same flavor into the song. It was popular, especially in Japanese hip-hop, to record original material to sample in the studio, and then to sample that material and chop it up. I hope that playfulness and historical background come through.

Another song on the album is “BDC.”

ASH: That’s the one where we just shout “botanical dance club.” It’s the kind of song where you clear your head and you just shout and dance.

Dhalsim: The chorus is sung by scratching, which is new. Those are the kinds of new things we’re doing. We’re taking advantage of the lack of guitar to try out all kinds of new ideas.

What can you tell us about “Break Free?”

ASH: Drum and bass has come full circle, so we wanted to see what it would sound like if a rap-rock band without a guitar tried its hand at the sound of groups like Prodigy, which we are huge fans of. Sato’s vicious bass riff loops through the song. Then on top of that there’s rap with a U.S. hardcore vibe, and an emotional chorus.

The rap is super aggressive.

ASH: The lyrics go for the throat, as they should for a rock band. The song is kind of a warning about the consumerism and idol worshipping of society.

How many other songs will there be on the album?

ASH: There’ll be two more songs, which we’re working on now. I think they’ll feature our new four-piece sound even more prominently. It all comes down to February 1. That’ll be a major milestone for us.

What kind of show do you think it will be?

ASH: The answer to the question of how we’re transforming as a band will be clear on February 1. That’s when the new chapter of our history will start. I know all the people reading this interview have their fingers on the pulse of music, so we’ll be seeing you on February 1 at Tokyo’s Zepp Shinjuku.

After you open this new chapter with the show, what are your plans for 2025?

ASH: We’ve already finalized plans for several overseas shows, so we plan to tour the world, while always staying attentive to our fans in Japan.

—This interview by Sachie Tojo first appeared on Billboard Japan