Spanish superstar Alejandro Sanz will be honored with the Billboard Lifetime Achievement Award at the 2024 Billboard Latin Music Awards. The singer-songwriter will receive the special award during the ceremony, which will broadcast Oct. 20 on Telemundo.
“I’m very happy to return to the Billboard Latin Music Awards, it’s certainly special,” Sanz said in a statement. “I am deeply grateful for this recognition from Billboard, and I love that it takes place in Miami. It’s fantastic to be home.”
From the launch of Viviendo Deprisa in 1991 to his latest studio album Sanz, released in December 2021, the singer’s artistic and personal contributions have expanded the reach of Latin music worldwide, and his influence continues to shape the industry today. Among his latest recognitions, the Madrid-born artist was bestowed with the degree of Doctor Honoris Causa by the University of Cadiz and was deemed the esteemed title of “Hijo Predilecto” by Andalusia and the Province of Cadiz.
Past recipients of the Billboard Lifetime Achievement Award include Armando Manzanero, Intocable, José José, Los Ángeles Azules, Los Temerarios, Maná, Marco Antonio Solís, Miguel Bosé and Ricardo Arjona, among others.
The 2024 Billboard Latin Music Awards will broadcast Sunday, Oct. 20 at 9 p.m. ET on Telemundo, and simultaneously on the Telemundo App, Peacock, and throughout Latin America and the Caribbean on Telemundo Internacional.
Before being honored with the Billboard Lifetime Achievement Award, Sanz will sit down for an exclusive Icon Q&A at the 2024 Billboard Latin Music Week on Oct. 16 in Miami. Tickets for Latin Music Week are now available at BillboardLatinMusicWeek.com.
