Post Malone’s Country Pivot Has Been Chart-Topping. What Should He Do Next?

Post Malone donned a cowboy hat and dominated the charts: on this week’s Billboard 200 (dated Aug. 31), new album F-1 Trillion blasts in at No. 1 with 250,000 equivalent album units earned in the U.S. in the week ending Aug. 22, according to Luminate. F-1 Trillion marks Post Malone’s third career No. 1 album, but notably, the full-length is a full-on country project that sounds far removed from his last two chart-toppers. 

A slew of country greats helped Post Malone with the project — several of which score debuts alongside Posty on this week’s Hot 100, where 18 songs from F-1 Trillion bow, including every collaboration. “I Had Some Help” with Morgan Wallen remains at the head of the pack, though, logging another week at No. 2 on the Hot 100, after previously spending six nonconsecutive weeks at No. 1.

What’s the secret behind Post Malone’s country switch-up? And what genre should he explore next? Billboard staffers discuss these questions and more below.

1. F-1 Trillion debuts with 250,000 equivalent album units — more than twice as many as the debut total for last year’s Austin album (113,000), although a far cry from 2019’s Hollywood’s Bleeding (489,000). On a scale of 1-10, how are you feeling about this debut if you’re Post?

Jessica Nicholson: An 8. With this being his first official foray into the country genre (he’s posted covers of country songs online over the past several years), this is a great accomplishment, especially given that the solo tracks on his Long Bed extension of the album lean into elements of Texas swing, honky tonk and 2000s country, rather than only the rock and hip-hop-inflected country of his Morgan Wallen collab. Still, one would think the numbers would be a bit higher, given the slate of big-name collaborations proliferating the album.

Jason Lipshutz: A 9. Simply put, Post Malone got his groove back with F-1 Trillion, following a pair of albums that produced some solid hits but didn’t do enough to iterate on his earlier success. This country album was boosted by a big hit in “I Had Some Help,” but a debut of 250,000 equivalent album units indicates that Posty’s country change-up conjured interest beyond its lead single — fans wanted to explore this new side of his artistry, and he scored one of the biggest debuts of 2024. Maybe he never returns to the commercial peak of his Hollywood’s Bleeding numbers, but the performance of F-1 Trillion suggests that Post Malone’s time in the spotlight will persist well past that peak.

Katie Atkinson: 10. He went outside his typical lane, assembled The Avengers of country music, and came in to release week with a six-week Hot 100 No. 1 lead single. Honestly, what’s not to be happy about? This country pivot has been received with open arms by the music-buying public, and I wouldn’t be surprised if Post’s country era extends beyond one album.

Lyndsey Havens: You could say I’d be feeling… 1 trillion out of 10. Metrics aside, this is an artistic project that Texas native Post Malone has wanted to make for most of his career. And yes, while he collaborated with superstars and legends alike on Hollywood’s Bleeding, helping the pop-rock-rap album score such an impressive first-week debut, you could argue the features on F-1 mean a bit more. To have almost every heavy hitter across country music – including the queen herself, Dolly Parton – was surely the best stamp of approval Post could desire. Even more so than his first foray into the genre debuting at No. 1, Post made an album that the country community not only rallied behind wanted to be a part of. And that is well worth celebrating.

Melinda Newman: An 8. A No. 1 album is a No. 1 album, no matter what the sales/streaming numbers are. And after missing the mark with both Austin and 2022’s Twelve Carat Toothache, Post has to be happy to reach the summit again, even if, to paraphrase a popular song, he had some help. At the same time, there has to be a nagging twinge of doubt questioning if he can hit No. 1 as a solo artist, though the popularity of F-1 Trillion will undoubtedly propel his solo numbers. Plus, all the tracks charted on the Hot 100, thanks to streaming. He’s got to be thrilled by that.

2. With F-1 Trillion becoming Post Malone’s first No. 1 album since 2019 and “I Had Some Help” with Morgan Wallen leading the Hot 100 for six total weeks, are you surprised that his country pivot has been as successful as its chart rankings indicate?

Jessica Nicholson: No. He has made a strong showing of connecting with both the Nashville industry and with country music fans. His album includes collaborations with a range of country artists, highlighting his respect for the genre by including both modern-day hitmakers like Lainey Wilson, Luke Combs and Morgan Wallen, but also legends including Dolly Parton and Hank Williams, Jr. He wrote with Nashville writers for the album, and has showed up at nearly every Nashville country music venue possible, from the Grand Ole Opry to the Bluebird Café. But he’s also connected with fans through appearances at Stagecoach and his recent Marathon Music Works show — and for the country music audience, that intentionality in connecting with fans still goes a long way.

Jason Lipshutz: Not if you actually listened to “I Had Some Help,” and heard how naturally Post’s voice adapted to a country-pop sound alongside a Nashville superstar like Wallen. The ease with which he entered that lane suggested that he could maintain that stance for a full country album, especially one where he’d be flanked by established genre stars. And sure enough, F-1 Trillion is rife with guest stars that Posty can play off of, as well as a handful of solo tracks that were saved for the deluxe edition of the album. It was a foolproof formula for this project, and I’m not surprised that listeners have embraced it.

Katie Atkinson: Absolutely not. I remember assigning a story back in 2021 about all the times Post had “gone country.” It’s quaint to look back at that list, because the genre lines are so very blurred now – especially with a borderless artist like Post Malone – that all his country moments were so obviously inherent to him then and now. I mean, he’s from Texas, for starters. But the smartest thing he did with his first country outing is to get more than a dozen of the genre’s biggest stars to collaborate with him and co-sign his Nashville bona fides. Like, are you going to say this man isn’t country – because he has face tattoos, because he’s made rap music, etc., etc. – when Hank Williams Jr. says he is?

Lyndsey Havens: Not at all. The one thing I have learned from my years as a Post Malone fan is that he can’t really surprise us – he’s shown his range from the start. Take his debut album Stoney, a project on which his breakout hip-hop hit “White Iverson” fits perfectly alongside a warbly acoustic ballad like “Feeling Whitney” (in which he sings of putting on “a little Dwight” Yoakam). Plus, the first and only video Post has uploaded to the YouTube account created under his birth name, Austin Post, is a cover of Bob Dylan’s “Don’t Think Twice.” But more than any one genre, the thing that most foreshadowed Post’s pivot to country is his songwriting. And now, after years of honing those chops and building a network of Nashville’s hottest names, it’s no wonder he’s having such success.  

Melinda Newman: Not at all. Country is having a moment (which many of us hope becomes a movement), and Post Malone has now become part of that. His timing was perfect, but if you talk to anyone in Nashville who worked with him, he put in the work. He spent months in Nashville working with top songwriters and immersing himself in the scene, popping up at local clubs to play. Plus, as a Texas boy, he grew up on country (among other genres), and folks in Nashville talk about how he is a country music jukebox. He is steeped in the stuff.

3. “I Had Some Help” is still going strong at No. 2 on the Hot 100 chart, although plenty of F-1 Trillion tracks debut on this week’s chart. Which song from the album do you think has the highest potential as a follow-up hit to “Help”?

Jessica Nicholson: His Blake Shelton collaboration “Pour Me a Drink” is currently not far behind on the Hot 100, at No. 13. The song is also in the top 15 on the Country Airplay chart and is directly behind “I Had Some Help” on the Hot Country Songs chart, sitting at No. 3. Elsewhere, he recently released a video with Luke Combs for their collab “A Guy For That,” and that track is at No. 7 on the Hot Country Songs chart. However, his album also includes the Jelly Roll collab “Losers,” which could be primed to dominate as well.

Jason Lipshutz: “California Sober” with Chris Stapleton debuted at No. 34 on this week’s Hot 100, and I could see that reaching a higher peak in due time — that song is an absolute blast to yell along to in a windows-down situation, as Post Malone and Stapleton let their harmonies rip into the plucked guitar strings. Stapleton hasn’t had a true pop crossover moment in a minute, and “California Sober” might be his ticket to the Hot 100’s upper reaches. Get these two together on an awards show stage, pronto!

Katie Atkinson: The gritty opening track “Wrong Ones” with Tim McGraw has my vote for the chorus alone: “I’m just lookin’ for the right one/ But them wrong ones keep lookin’ at me.” That needs to be on country radio, stat. While McGraw has been making country music for 30 years now, 15 of his top 20 Hot Country Songs hits are from the last decade and he’s due for another.

Lyndsey Havens: While previous pop-leaning country singles like “Pour Me a Drink” or “Guy For That” feel like obvious picks, I’m rooting for the dizzying “California Sober” with Chris Stapleton. But then, there’s the downtrodden anthem “Losers” with Jelly Roll, who is no stranger to the Hot 100 himself… With so many songs to choose from, it’s still a toss-up for me which one will raise its hand next.

Melinda Newman: Both  “Pour Me A Drink” with Blake Shelton and “Guy For That” with Luke Combs are already getting some airplay at country radio, and if you’re going with what fits right in with what else is on country radio right now in terms of tempo, I’d pick “Devil I’ve Been,” featuring ERNEST, or “Nosedive,” since he hasn’t had a ballad as a single yet and Lainey Wilson is so hot. However, I’d love to see “California Sober” with Chris Stapleton have a shot at radio. We placed it at No. 1 on our ranking of the album’s tracks, because it’s a fun rave-up where they both sound like they’re having a blast. Does it sound like most of what’s playing on radio right now? No, it does not. It’s a little more freewheeling and doesn’t have a structured chorus, but it sure sounds great in the car with the windows down.

4. Post Malone collaborates with over a dozen country artists on F-1 Trillion — but which one that isn’t on the album would you still love to hear him team up with someday?

Jessica Nicholson: He’s proven he knows his way around Texas swing and honky tonk, anthems thanks to songs on his F-1 Trillion: Long Bed deluxe project, thanks to songs like “Back to Texas” and “Who Needs You.” Adding his fellow Texans Miranda Lambert or “King George” Strait to a track would be superb.

Jason Lipshutz: Let’s go with Sam Hunt, a hook maestro who’s long been adept at nudging his country style into different sonic territories. Imagine Post Malone contributing verse to a soothing, snappy country anthem akin to “Body Like a Back Road” — pretty intriguing, right?

Katie Atkinson: I’m stunned that his fellow Texan Kacey Musgraves isn’t on this album, so I’m going to need that collab on the next one. Her syrupy-sweet vocals next to his gravelly vibrato would be the perfect yin and yang.

Lyndsey Havens: Right now, in this moment, I have to say Shaboozey. I think the two of them would emerge with an absolute smash that perfectly blends their voices and effortlessly fuses country and Americana with a hint of hip-hop.

Melinda Newman: Without a doubt, fellow Texan George Strait. I’m curious if they tried and it didn’t work out timing-wise or it just wasn’t George’s thing. It would also be a blast to hear him and Garth Brooks do a duet.

5. If you could offer Post Malone some advice on his next studio project — either continue exploring country music, return to rap, or try something new entirely — what would you tell him?

Jessica Nicholson: I think further exploring country music and cementing his place in the genre beyond one album would be a smart move, especially given the track record of artists such as Kenny Rogers, Conway Twitty, and Darius Rucker who have found longevity within the country genre after having previous indie-pop sounds. Additionally, the breadth of sounds under country’s present-day umbrella makes some modern country hits sound not that far removed from Post’s own indie-pop hits. Perhaps even a hybrid project of country songs and his more rock stylings wouldn’t be out of the question, a la HARDY’s The Mockingbird & The Crow.

Jason Lipshutz: I might go with the “try something new entirely,” simply because Post Malone has already mined hip-hop and country music to great success, and has demonstrated a chameleonic ability to blend into the scene around him. What other sounds could be conquer? Could Posty link up with his pal Andrew Watt for a full-blown rock opus, or crank out a pop classic alongside Max Martin? If Post Malone made a jazz album, or a metal album… they would be surprisingly good, right? He is one of the smarter shape-shifting popular artists of our time, and I would never want Posty to do anything other than chase his muse.

Katie Atkinson: Do whatever you want! This is a man of multitudes who is clearly a natural fit in a lot of different worlds, and I just want to be along for the ride wherever the chameleon shows up next.

Lyndsey Havens: I have long begged for Post to release a folk album as Austin Post. His Dylan cover has lived in my head rent-free for a decade, and whether he chooses to release a project of covers in the same lane or continue to explore a folk-pop sound like his labelmate Noah Kahan, with whom he has collaborated on a remix of “Dial Drunk,” I’d be happy with whatever direction he chooses. Fortunately, with an artist like Post, nothing ever seems off the table – especially if you can also play beer pong on it.

Melinda Newman: I’d be curious to see where he goes if he keeps exploring country. The nine songs he released the next day after F-1 Trillion’s release, under F-1 Trillion: Long Bed, are way more traditionally country than the duets on F-1 Trillion, both stylistically and in instrumentation.  He’s got a fine voice for country (though it seems that no style is beyond his vocal capabilities). What happens if he keeps leaning in that direction?