BLACKPINK is bringing K-pop into one of South Korea’s most iconic heritage spaces.
The global quartet has partnered with the National Museum of Korea — the country’s most-visited museum —– for a special project timed to their return with DEADLINE, out Friday, Feb. 27, their first group release since 2022’s Born Pink.
From Feb. 26 through March 8, the museum’s exterior and outdoor plaza will glow in BLACKPINK’s signature pink.
Inside, a dedicated DEADLINE listening zone has been installed along the museum’s “Path to History,” pairing projection mapping with the museum’s monumental marble architecture.
DEADLINE arrives after the group’s recent stadium-scale touring run and a stretch of high-visibility solo activity across all four members. The five-track EP includes “Jump,” which debuted at No. 1 on the Billboard Global 200 in 2025.
Here’s a snapshot of where K-pop spectacle meets 5,000 years of history — captured by Juwon Yoon for Billboard Korea.
Picasa
Picasa
Picasa
Picasa
Picasa
The five-track project also follows BLACKPINK’s Deadline World Tour, which opened in July last year and wrapped in January. Before that, ROSÉ, JISOO, LISA and JENNIE had spent some professional time apart working on solo projects before reuniting on stage.
The quartet has steadily been getting BLINKS ready for the project, unveiling its tracklist earlier in February after premiering concept photos at the end of January.
DEADLINE includes the previously-released “Go,” and last year’s “Jump,” which reached No. 28 on the Billboard Hot 100 and topped the Billboard Global 200.
It’s “an album that we’ve all kind of obviously come back from after that year of exploring and all being our individual selves,” ROSÉ recently said on Call Her Daddy. “I think it was really interesting to come back and see what was created after that. I really like all the songs there.”
BLACKPINK’s last collection of songs, Born Pink, hit No. 1 on the Billboard 200, for their first leader on the all-genres albums chart.
