La Industria — the Medellín, Colombia-based music management company and record label — has officially expanded to the sports industry with the launch of La Industria IRC, Billboard Español can exclusively announce.
Founded by entrepreneur Juan Diego Medina, renowned for developing Latin urban artists like Nicky Jam, Manuel Turizo and Chocquibtown, among others, La Industria Inc. is now bringing its proven talent management model into the world of sports. This strategic new division, La Industria IRC, focuses on the comprehensive development and management of athletes, offering support from their early career stages to high-performance levels.
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To lead this initiative, Medina has partnered with former Colombian National Team captain and international football star Iván Ramiro Córdoba, whose decades-long career — most notably with Inter Milan — brings a wealth of experience in guiding athletes toward excellence. Together, Medina and Córdoba aim to set a new standard in sports representation with a holistic approach that combines expertise in talent development and business strategy.
“La Industria Inc was created to develop talent and take careers to the next level. That vision is expanding. Talent is not only sung, it is also played,” said Medina in a promotional video announcing the launch. “When experience identifies talent, strategy takes it to the highest level. Legacy inspires new generations and entrepreneurial vision builds the future.”
La Industria IRC is also supported by Daniel Vélez and Daniel Gregorio, partners in the new division and FIFA-certified agents, who bring essential expertise in regulatory frameworks, athlete representation, and football development at both the national and international levels.
According to the press release, La Industria IRC has been created to raise the “standards of sports management by combining business vision with sports expertise, delivering an integrated approach that extends beyond competition and focuses on the athlete’s professional and personal growth.”
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