February has been a month of firsts and bests for Bad Bunny. On the first night of the month, he won three Grammy Awards, including album of the year, making Debí Tirar Más Fotos the first Spanish-language set to take home the top trophy. A week later (Feb. 8), he headlined the Super Bowl LX halftime show, spurring more massive gains in consumption. It was an incredible one-two punch in exposure and momentum, resulting in the single biggest global streaming week of his career.
According to Luminate, Bad Bunny’s catalog drew 1.431 billion streams in the week ending Feb. 12. That marks an 85% jump over last week’s 773.6 million, which itself represented a 27% increase over the week before (609.1 million). The collective power of the Grammys and the Super Bowl boosted his catalog, worldwide, by 135% (Feb. 6-12 vs. Jan. 23-29).
But more than his recent bump, this week’s total of 1.4 billion surpasses any single week in Bad Bunny’s entire career. His previous high was just under 1.4 billion (1.388 billion) clicks in the week ending May 12, 2022, encompassing the debut week of his album Un Verano Sin Ti.
In fact, Bad Bunny’s second-, third-, and fourth-biggest streaming weeks surrounded album releases. In addition to Un Verano Sin Ti’s debut frame, he garnered 1.261 billion in the week ending Jan. 16, 2025, not technically release week for Debí Tirar Más Fotos, but its first full week after being released on Sunday, Jan. 5, hindering his first frame by dropping in the middle of the tracking week. Plus, the week of release for Nadie Sabe Lo Que Va a Pasar Mañana (Oct. 13-19, 2023) yielded 1.132 billion streams. Ultimately, this week is the sixth time that Bad Bunny’s catalog has exceeded 1 billion weekly global streams.
Bad Bunny’s post-Super Bowl week is not just a high mark for himself. It’s the biggest weekly global streaming count by any male artist, any artist who primarily performs in Spanish, and, ultimately, any artist other than Taylor Swift. (Luminate’s global streaming data dates to Jan. 4, 2019.)
Upon the release of The Tortured Poets Department, Swift logged 2.3 billion streams (April 19-25, 2024). In three other cases, pegged to debut weeks for Midnights, 1989 (Taylor’s Version), and The Life of a Showgirl, she exceeded Bad Bunny’s 1.4 billion. She, Bad Bunny and Drake are the only acts to cross the billion-stream mark in a single week. (Ariana Grande barely missed the threshold with 998.2 million, Feb. 8-14, 2019, tied to the release of her album Thank U, Next.)
Bad Bunny’s week is paced by the album’s abbreviated title track, “DtMF,” which returns to the top of the Billboard Global 200 55 weeks after it last led (Feb. 1, 2025-dated chart). Even compared to Mariah Carey’s annual visits to the summit with “All I Want For Christmas Is You,” it’s the longest stretch between trips to No. 1 in the chart’s six-year history.
Plus, “DtMF” reaches No. 1 for the first time on the Billboard Global Excl. U.S. listing, and the U.S.-based Billboard Hot 100, becoming the first Spanish-language song to simultaneously lead these three tallies; the global charts began three years after the last Spanish-language Hot 100 No. 1, Luis Fonsi and Daddy Yankee’s “Despacito,” featuring Justin Bieber (2017). Bad Bunny dominates the entire top five of this week’s Global 200, and the top three spots on Global Excl. U.S.
Even more, “DtMF” crowns the Billboard Canadian Hot 100, Billboard Italy Hot 100, and 14 of Billboard’s Hits of the World charts, including rankings across Asia, Europe, and South America.
Of Bad Bunny’s 1.431 billion streams Feb. 6-12, 493.9 million were from the United States and 937.1 million from beyond. That breaks down to 34.5% domestic and 65.5% international, up from his splits of 28% and 72% the previous week, and 21% and 79% the week before. The Grammys and the Super Bowl sent streams soaring around the world, but as both are U.S. institutions, homeland clicks escalated more than abroad.
The combined power of these two monocultural events created unprecedented consumption for Bad Bunny, but there were similar circumstances just last year. Kendrick Lamar entered 2025 on the back of a high-profile feud with Drake and a chart-topping album with GNX. He similarly won big on Grammy night (record and song of the year for “Not Like Us”) and headlined the Super Bowl LIX halftime show a week later. His streams exploded (weekly gains of 15% and 88%), returning him to No. 1 on the Billboard 200 and Hot 100.
Still, Lamar’s post-Super Bowl streams crested at 758 million in the week ending Feb. 13, 2025, barely more than half of Bad Bunny’s comparable frame. Looking at their weeks after the game, Bad Bunny beat Lamar by 27% in U.S. streams and by 153% outside of the U.S.
