Ice Spice is putting herself first and sitting in the front row at fashion shows in the video for her latest single “Baddie Baddie.” Built around a sample of M.I.A.’s “Bad Girls,” the song name drops designers and calls back to the Bronx rapper’s pop breakthrough. “I was just poppin’ my shit,” she raps. “I ain’t even really mean to go pop.”
Directed by New York duo Evil Twins, the “Baddie Baddie” video follows Ice Spice as she attends various events and dinners. She also struts around with model Anok Yai and poses in a Tiffany Blue hallway.
“I need me a bag, like, you know that we love a Chanelly/I’m feeling like Destiny’s Child, I need my bae to go get me a Kelly,” Ice Spice spits on the second verse. “And I back up a yacht/I’m still getting paid off of ‘Deli.’”
“Deli” appeared on the rapper’s 2023 EP Like..?, which preceded her debut album Y2K. Released in July 2024, the record featured “Gimmie a Light” and “Think U the Shit (Fart).” “It just feels like time is fleeting, so I have to take advantage of the time I do have now while I’m still young, healthy, and everything like that,” Ice Spice told Rolling Stone last year. “It’s funny, because once ‘Munch’ dropped, I started to feel like a clock started ticking up until I drop another smash record or a hit. I feel like every time you do that, the clock resets.”
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“Baddie Baddie” is Ice Spice’s first solo release since she dropped Y2K!: I’m Just A Girl (Deluxe) last December. Earlier this month, she teamed up with Latto on “Gyatt,” which marked the first collaboration between the two rappers. She also made her film debut in Spike Lee’s Highest 2 Lowest starring Denzel Washington and A$AP Rocky.
Earlier this year, Ice Spice told Rolling Stone her creative process has stayed the same throughout her career. “Everything kind of changes a little bit slowly throughout the years, but, it’s pretty consistent,” she said. “I usually get into the studio and pull up some beats that I already know that I kind of vibe with, and I like to just start coming up with the top line. And once I come up with the first line, I usually just move on into the hook and I build slowly from there.”
