The singer announced the album with a fake-out post teasing a non-existent documentary, poking fun at the heavy films and series that preceded her previous releases
Most of Demi Lovato‘s album releases over the years have been accompanied by documentary film and mini-series releases that attempted to fit her complicated, non-linear history with addiction and health struggles into neat narratives about recovery and healing. With a new album on the horizon, Lovato teased another “Look, I’m better again!” documentary on social media. “Getting deeper and more personal than ever,” she wrote. “My fifth documentary is here.. watch the exclusive trailer now.”
Thankfully, instead of leading to a trailer that perpetuates her previous cycles of promotion, the link brought fans to a landing page that announced It’s Not That Deep, Lovato’s ninth studio album set for release on Oct. 24.
“With my past eras, I often wrote cathartic music about heavy topics that I needed to process,” Lovato said in a statement. “When I got back in the studio this time around, those songs just weren’t resonating anymore because I’m not in that place in life. I’m happy, I’m in love, and I just want to enjoy life and have fun. I realized it’s not that deep anymore, and that became the ethos for this album. It’s Not That Deep is meant for late nights and dancefloors, and I can’t wait for you all to dance with me.”
Lovato created the album with executive producer Zhone, who recently told Rolling Stone, “It’s been so inspiring working with Demi and experiencing her journey of continued leveling up. She is such a master in the studio. This album is about letting inhibitions go, and we had so much fun making this music! It really comes across throughout.”
Trending Stories
It’s Not That Deep follows the singer’s rock pivot on 2022’s Holy Fvck and 2023’s Revamped, which reimagined her classic hits as punk songs. Lovato describes the album as “a perfect reflection of where I’m at today,” adding, “I had such an incredible time making this album with Zhone and it was such a freeing experience to let loose and have fun with it.”
Lovato previewed the 11-track album with the lead singles “Fast” and “Here All Night,” both club-ready records that choose dancing over deep dives. “So proud of all the work I’ve done,” she shared on Instagram, “and now, it’s time to celebrate and have some fun!!!”
