Since founding Good Company MGMT in 2019, Maytav Koter has grown her boutique songwriter and producer management firm into a powerhouse of hitmakers. “I wanted to champion the creatives behind the scenes – the songwriters and producers who are the heartbeat of the industry,” she says of what drew her to a career as a songwriter-producer manager. “My focus has always been building a diverse, genre-agnostic roster and fostering a culture rooted in community, empathy and longevity.”
That focus has crystallized this week in particular, as producer Spencer Stewart celebrates a top 5 Billboard Hot 100 hit with Ravyn Lenae’s “Love Me Not” and the release of Laufey’s third album, while producer Andrew Sarlo enjoys the success of Dijon’s recent and highly-anticipated second album that dropped last week.
Such wins have helped Koter — who also manages Buddy Ross (Lorde, Haim), Hayley Gene Penner (Teddy Swims), Jim Reed (Rex Orange County) and Swedish songwriter-producer Mona Khoshoi — land the title of Executive Of the Week.
“With such a boutique roster, we’re not only part of some of the year’s most anticipated albums but my clients are the main collaborators of those albums,” says Koter. “Dijon, Laufey and Ravyn Lenae are all stretching the bounds of sound and genre, they are shaping culture in their own way, and that’s what we’re most proud of.”
This week, Ravyn Lenae’s “Love Me Not” hit No. 5 on the Hot 100, which your producer Spencer Stewart is credited on. What key decision(s) did you make to help make that happen?
I’d been working on connecting Spencer and Ravyn for a couple years. In 2023, I sent her team some of his ideas, and the timing lined up – she was excited to get together. We’d also been looking for the right project for Spencer and Dahi [who executive produced Lenae’s second album, Bird’s Eye] to work on, so it all came together naturally. I knew if I could get them in the room, something special would happen.
At the same time, Stewart executive produced Laufey’s third album, A Matter of Time. Why do he and Laufey work so well together?
They really understand each other musically and aren’t afraid to push one another. Meeting in 2021 gave them the opportunity to grow together, and with both coming from Berklee – on the same scholarship [the Presidential Scholarship], a decade apart – they share a musical foundation and the desire to push beyond it. That’s what makes their collaboration so powerful. Spencer has now executive produced three of Laufey’s albums, they’ve made music for films together and there’s more ahead.
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What’s the key to a songwriter-producer locking in with an artist across multiple albums?
So much of it is out of the managers’ control – it comes down to trust and connection between the artist and their collaborators. My job is to plant the seed, make space for it to grow and take care of the business so that my clients can focus on the music. Making those initial introductions and then watching an entire world of music take shape is very exciting. In many ways, we’re helping manifest artistic dreams.
Last week, Dijon released his second album Baby, which your producer Andrew Sarlo is credited on. How did they partner up?
They first met in 2019, and Dijon made a big impact on Andrew. A couple years later, Dijon, Andrew and Mike [Gordon, also known as Mk.gee] made “Many Times” [on Dijon’s 2021 debut album Absolutely] in a single day – the bounce from that session is the track we know today. It was a bonding experience that really shaped their relationship. Four years later, Andrew is a fundamental part of Dijon’s sophomore album, Baby, and what connects them is a deep friendship and a relentless ambition to make music that they’ve never heard before.
How do you, as a manager, navigate multiple releases across your roster at once?
I’m always thinking big picture. Every collaboration is intentional – we’re not chasing songs or one-off sessions. I stay grounded and present at every level with my clients, and sometimes I’m there for perspective or emotional support but always with a focus on where they are and where they want to go. They trust me to handle tough situations with care and integrity. Because I’m invested in their lives beyond their careers, the loyalty runs deep and the wins feel that much more meaningful.
What’s the best tip for building a strong roster?
Know your strengths and know the type of personalities you work best with. From the beginning, understand their work cadence and communication style – that alignment is everything.
What’s ahead for Good Company?
Realizing the hopes and dreams of my clients. Being a part of records that stand the test of time. And expanding Good Company with the same care and intention that got us here.
