As a festival platform, the Fyre brand doesn’t have the best reputation, to say the least. Originally billed as the ultimate FOMO event for influencers and scenesters, the high-profile collapse of the 2017 Fyre Festival in the Bahamas has become the ultimate symbol for hubris in the live music business and an unofficial synonym for any event plagued by disorganization, malaise or misery.
Now that Fyre founder Billy McFarland has tried, and once again failed, to revive the Fyre Fest name, most music fans have written off the brand as dead — but one Cleveland music and media executive has a new vision for the creatively spelled four-letter word.
Enter Fyre Music Streaming Ventures, LLC, a fan-curated on-demand music video streaming service that founder Shawn Rech hopes will become “home for the most passionate music fans and undiscovered talent around the world,” according to a release.
“I just want people to remember the name,” Rech tells Billboard on why he chose Fyre. “It’s really that simple. It’s PT Barnum. All publicity is good publicity.”
Rech tells Billboard that shortly after the second Fyre Festival started collapsing last week, his team was on the phone with McFarland hammering out an agreement to use the Fyre name, logos and trademarks to brand the streaming venture. The agreement with Rech won’t impact McFarland’s ability to stage Fyre Festival at a future date.
Since getting out of prison in late 2022, McFarland has been hyping Fyre Festival 2 as a kind of redemption project following the disastrous 2017 event in the Bahamas that left fans stranded and resulted in a three-year sentence for the founder. Originally announced to be taking place on Isla Mujeres in Mexico, McFarland later moved the festival to Playa del Carmen before canceling it altogether after local officials in the Mexican town denied any knowledge of its existence.
Rech is a veteran entertainment executive and president/co-founder of the TruBlu Crime Network, which he launched with former To Catch a Predator host Chris Hansen in 2022. For $4.99 a month, TruBlu subscribers get access to dozens of licensed true crime shows and documentaries like A+E After Dark, Bounty Hunters and Takedown with Chris Hansen, accessible across devices via download apps and native channels built into smart TVs.
Rech says Fyre “is like a curated YouTube with an emphasis on music.” It will operate as both a subscription service and as a FAST channel, an acronym for Free Ad-supported Streaming TV, with more linear-based programming and music content submitted and upvoted by fans. Fyre will also offer audio-only capabilities for fans looking to stream content on their phones at a lower bandwidth. Metadata identification will be verified by GraceNote.
“The relationship is between the artist and the fan through a single conduit. We intend to be that conduit,” Rech says.
Fyre will use both tastemakers and fan behavior to help drive its content strategy and potentially feature McFarland in a potential talent role in the future, although nothing has been finalized.
“He was fine to deal with; I have nothing negative to say,” Rech said when asked about working with McFarland. “He’s a big dreamer.”
You can learn more about the project and sign up for notifications at watchfyretv.com.
