The 2025 Billboard Latin Music Week is gearing up for one of its most promising years with over 30 panels and more than 100 guests, including today’s most relevant artists, executives and content creators.
Returning to The Fillmore Miami Beach from Oct. 20 to 24, Latin Music Week is the single most important and largest gathering of Latin artists and industry executives in the world. This year’s event will once again host panels, marquee conversations, roundtables, networking and activations, in addition to its celebrated Billboard En Vivo showcases. Latin Music Week will also coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and Peacock.
This year’s star-studded lineup includes Aitana, Alofoke, Anuel AA, Bebeshito, Carlos Vives, Carín León, Danny Ocean, DJ Khaled, Daddy Yankee (DY), Emilia Mernes, Ivy Queen, Gloria Estefan, Grupo 5, Kapo, Laura Pausini, Luck Ra, Netón Vega, Olga Tañón, Óscar Maydon, Ozuna, Pablo Alborán, Rawayana, Suzette Quintanilla, Tokischa, Xavi and Yailin La Más Viral, to name a few.
“We are super-excited, we are 36 years old,” Leila Cobo, chief content officer of Billboard Latin/Español, said at the invite-only press conference in September. “We have been part of the history, and the future, of Latin music. Latin music is bigger than ever, it’s more global than ever. Around the world, it’s the genre that has grown the fastest.”
As we continue to celebrate Latin music, check out seven music trends — beyond reggaetón and música Mexicana — you will discover more about at the conference.
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Cuarteto
Image Credit: AGUSTIN RODRIGUEZ DEL SEL Trending on Billboard
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}The Genre: Cuarteto is a rapid-style cumbia and almost merengue-type sound that’s folkloric to Córdoba, a province in Argentina.
The Panel: The Cumbia and Tropical Music Explosion presented by Andrea Ramírez PR
Who & When: Grupo 5, Bebeshito, GUAYNAA, Luck Ra, and Olga Tañón will discuss the booming tropical genres at 10:30 a.m. on Wednesday, Oct. 22, at The Fillmore Miami Beach.
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Peruvian Cumbia
Trending on Billboard
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}The Genre: Peruvian Cumbia — which became popular in the 1960s — fuses versions of the original Colombian genre with traditional elements in Peruvian culture, including chicha and Andean music.
The Panel: The Cumbia and Tropical Music Explosion presented by Andrea Ramírez PR
Who & When: Grupo 5, Bebeshito, GUAYNAA, Luck Ra, and Olga Tañón will discuss the booming tropical genres at 10:30 a.m. on Wednesday, Oct. 22, at The Fillmore Miami Beach.
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Latin Afrobeats
Image Credit: @asulprusia Trending on Billboard
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}The Genre: The Nigerian-born Afrobeats — which blends various African rhythms with hip-hop, R&B, and dancehall — has hit a new high, as Latin artists fuse it with reggaetón, pop, tropical and more.
The Panel: Afrobeats: The New Global Rhythm of Latin Music presented by Walmart
Who & When: Goyo, Humberto “Humby” Viana, Kapo, Ozuna, and Venesti will have a candid conversation about the success of Latin Afrobeats at 2:00 p.m. on Tuesday, Oct. 21 at The Fillmore Miami Beach.
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Trippy Pop
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}The Genre: “Trippy Pop” is a term coined by Venezuela’s musical sensation, Rawayana, fusing reggae music with electronic, pop, psychedelic, and funk.
The Concert: Billboard En Vivo feat. Rawayana with special guest Santos Bravos
Who & When: Rawayana will perform its greatest hits at the Billboard En Vivo concert taking place at 8:00 p.m. on Wednesday, Oct. 22 in Miami Beach’s M2. This event is included for all Latin Music Week Insider attendees. Public admittance will be on a first-come, first-served basis, 21+.
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Reparto
Image Credit: Yaniel Castillo Trending on Billboard
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}The Genre: Straight from the barrios of Cuba, Reparto fuses urban music with traditional Cuban rhythms such as rumba and timba, with its main sonic element being the clave percussion instrument.
The Panel: The Cumbia and Tropical Music Explosion presented by Andrea Ramírez PR
Who & When: Grupo 5, Bebeshito, GUAYNAA, Luck Ra, and Olga Tañón will discuss the booming tropical genre at 10:30 a.m. on Wednesday, Oct. 22, at The Fillmore Miami Beach.
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Merenguetón
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}The Genre: Merenguetón, a fusion of the tropical merengue genre and reggaetón music.
The Panel: The Sony Music Publishing Iconic Songwriter Q&A with Danny Ocean presented by Sony Music Publishing
Who & When: Venezuela’s Danny Ocean will discuss crafting his biggest hits, and the power of his songs to transform society at 2:05 p.m. on Wednesday, Oct. 22 at The Fillmore Miami Beach.
