Usher is gearing up for a busy February, which already includes his headlining performance at Super Bowl LVIII and the release of his ninth studio album, Coming Home. Ahead of the LP, the hitmaker dropped another single on Friday (Feb. 2) with the Afrobeats-tinged “Ruin.”
The Pheelz-produced single arrived with a seductive visual, which was completely shot on an iPhone 15 Pro and was directed by Dave Meyers, who previously helmed Usher’s videos for “U Remind Me” and “Risk It All.”
Usher begins the clip exploring different avenues of love while getting intimate with a significant other. They head from the bedroom to the kitchen and begin prepping the futuristic home for a party. Guests arrive and the friends dance the night away, but Usher finds happiness and peace while hanging with his daughter.
“Babe, you gave me all these memories that I regret/ All I can do is congratulate/ You ruined me for everybody,” he croons.
Coming Home hits streamers on Feb. 9. The project serves as Usher’s ninth studio album, and it’s his first released independently. It’s a star-studded affair across the 20 tracks, as he’s recruited Latto, Burna Boy, 21 Savage, The-Dream, H.E.R., Summer Walker and BTS’ Jung Kook to join him on the journey.
“I put a lot of heart and time into making sure that this was curated right. Something that felt like this next chapter of my life. It’s the next frontier, the next chapter of my legacy,” the “Love In This Club” singer said of the album in a recent interview with Club Shay Shay.
48 hours later, Usher will take over Sin City and hit the stage for the Super Bowl LVIII Halftime Show in Las Vegas on Feb. 11 at Allegiant Stadium.
Watch the “Ruins” video below.