Music credits database Jaxsta is still Jaxsta, but the parent company housing it — along with social networking platform Vampr and online record store Vinyl.com — is now called Vinyl Group Ltd. The fine-print flip was announced on Tuesday (Dec. 5) following approval from shareholders at the publicly-listed company’s general meeting last month.
“It’s a huge privilege to be able to usher in this new era in the journey of three fantastic businesses, each now residing under the newly rebranded Vinyl Group,” said group CEO Josh Simons. “This new identity is more than just a name change. It represents a unified vision for our future – a future where our technology and products are more interconnected, offering an enriched experience for our clients and users.”
It’s a big move from Simons, who took over as CEO in late June following the departure of Beth Appleton. Simons joined Jaxsta following the completion of the acquisition of Vampr, which he-co-founded, on June 1 and was appointed chief strategy officer. This year also saw the launch of Vinyl.com, an online store powered by Jaxsta’s music credits that styles itself as a digital “crate-digging” experience.
Vinyl Group is Australia’s only ASX-listed music business and now trades under the ticker code VNL (it was JXT). Its share price rose 10% following the name change.
In addition to Simons, the Vinyl Group leadership team includes chief financial officer Jorge Nigaglioni, chief marketing officer Alli Galloway, chief product officer Jessy Trengove, and tech lead Chris Lowe.
“The Board has backed this new evolution for the Company, which sees Vinyl Group launch as a new, global brand dedicated to making, enjoying and monetising music,” added Linda Jenkinson, board chair. “We are confident that this exciting new era will see three businesses working together to celebrate music, foster relationships and enhance value for Jaxsta, Vampr and Vinyl.com.”