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Top 10 Highest Grossing Latin Tours of 2023

Last week, Billboard revealed its year-end Boxscore charts, ranking the top tours, venues and promoters of 2023. That coverage included analysis of the new wave of genre diverse artists crashing stadium stages, and in turn, our charts. This week, we are breaking down the year’s biggest tours, genre by genre. Today, we begin with Latin.

Throughout the 2010s, Latin acts – here, defined as artists who primarily perform in Spanish – were consistently supporting players on the Boxscore charts. Strong supporting players, with generally a combined 3-6% share of the yearly top 100 tours’ total gross, but supporting, nonetheless. But as the many subgenres that comprise Latin music’s growing global footprint gained international recognition and popularity, acts from Puerto Rico, Colombia, Mexico and more returned from the pandemic with a strengthened touring audience.

Latin’s top-100 share rose from 5.3% in 2019 to 12.1% in 2022. That was thanks, in large part, to Bad Bunny’s record-breaking year atop the year-end Top Tours chart, plus fumes from Daddy Yankee’s farewell tour. In 2023, the genre dips to 11.5% in 2023. But in the absence of Bad Bunny’s $373.5 million from last year, Latin’s deepening bench picked up the slack to remain relatively steady, signaling the potential for even more growth in the years to come.

While reggaetón and pop acts continued to power Latin touring, 2023 marked the rise of regional Mexican music, on streaming services and on stages. Eslabon Armado, Fuerza Regida and Peso Pluma conquered Billboard’s global charts, while those acts, Grupo Firme and others were selling out arenas across the U.S. and Central America.

Scroll to check out the top 10 highest grossing tours by Latin artists, according to figures reported to Billboard Boxscore. All reported shows worldwide between Nov. 1, 2022 – Sept. 30, 2023 are eligible.

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