Snoop Dogg and Master P have filed a lawsuit against Post Consumer Brands and Walmart, accusing both the packaged food giant and big box retailer of conspiring against the release of a Snoop-branded cereal line.
The lawsuit, filed Tuesday by lawyer Ben Crump on behalf of the two rappers, claims that Post and Walmart engaged in “underhanded dealing” and “diabolical actions” in an effort to sabotage against Snoop Cereal’s success.
Snoop and Master P launched Broadus Foods — and the Snoop Cereal and Momma Snoop cereal lines — in 2022 with the hopes of adding “diversity to the food industry” as well as “inspire economic empowerment among minorities and contribute to charitable causes addressing hunger and homelessness.”
Soon after, Broadus Foods began pitching their product to companies like Post, which the lawsuit claims instead made an all-out offer to buy the rappers’ company. Broadus Foods rejected the offer, and instead entered into a partnership with Post so that Snoop Cereal would be distributed alongside Post’s dozens of brands at all major retailers.
“However, Post, despite agreeing to the partnership, allegedly sabotaged the success of Snoop Cereal by preventing it from reaching consumers through deceptive practices, especially at Walmart,” Crump claimed.
“For example, Broadus Foods contends that boxes of Snoop Cereal were intentionally kept in the stockrooms of Walmart stores, marked with ‘no location’ coding, preventing them from being placed on the store shelves.”
Broadus Foods is seeking unspecified damages as a result of suffering by these “deceptive trade practices,” which was also allegedly a breach of the contract between Broadus and Post.
In a statement to Billboard, a spokesperson for Walmart said that the retailer “values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint.”