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Justin Timberlake Posts Cryptic ‘EITIW’ Teaser: What Does It All Mean?

Justin Timberlake had fans buzzing on Wednesday (Jan. 17) when he posted what appears to be a taste of an upcoming musical era.

“EITIW,” he captioned a series of photos on Instagram from what looks like a music video set, with fans theorizing that the single will be called “Everything I Thought It Was.” Redditors even tracked down a trademark application filed by a mysterious LLC early last year for that phrase, as well as for “Everything I Thought It Was…A Sonic Film.”

A poster featured in the Instagram carousel says “MISSING” at the top and “HAVE YOU SEEN THIS MAN?” The tongue-in-cheek details include: “Age: Infinity; Height: Feels like 10′ tall; Weight: Up; Eyes: Precision; Hair: Depends.”

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On Jan. 8, fans noticed that all the posts on the “SexyBack” singer’s Instagram account were wiped clean. The only thing that remained was a profile photo of Timberlake, which featured his eyes sending a piercing look to a car’s rearview mirror.

Should Timberlake release a new album, it would mark his sixth album and first since 2018’s Man of the Woods. That project marked his fourth consecutive No. 1 on the Billboard 200, where it charted for a total of 19 weeks. Just days after the album’s Feb. 2 release, he performed at the Super Bowl LII halftime show in Minneapolis.

In September, Timberlake reunited with *NSYNC to release “Better Place” for the Trolls Band Together soundtrack, marking the group’s first musical release since 2002 (when the Neptunes remix of “Girlfriend,” featuring Nelly, arrived).

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