Halsey is giving fans another preview of her highly anticipated concept album The Great Impersonator with her new single, “Ego,” which officially dropped on Friday (Sept. 6).
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The track, inspired by the ’90s, was first teased during her live show at KOKO in London on Aug. 14.
“I’ve been teasing a new song for the past couple of days. You guys are the first people in the world to hear it… lowkey even before some of the people who work at the label,” Halsey told the crowd before performing the track live for the first time.
“Ego” continues Halsey’s exploration of different musical eras. In a snippet shared online ahead of the release, Halsey sings, “I think that I should try to kill my ego/ ‘Cause if I don’t, my ego might kill me.”
The single is the fourth from The Great Impersonator, set to drop on Oct. 25. Halsey has described the project as deeply personal, saying, “I made this record in the space between life and death, and it feels like I’ve waited an eternity for you to have it.”
Earlier this week, Halsey launched a global scavenger hunt, leading fans to uncover time capsules around the world, each revealing variant covers of the album.
The Great Impersonator will mark Halsey’s fifth studio album and her first since 2021’s If I Can’t Have Love, I Want Power, which peaked at No. 2 on the Billboard 200.
Stream Halsey’s “Ego” below.
