Geffen Records has a new dance label, Disorder. The label is being launched Thursday (Dec. 7) by Geffen in partnership with longstanding electronic music executive David Dollimore. Based in London, Disorder will sign DJs, producers, artists, brands and labels.
Dollimore has a long history as a dance music tastemaker, working at London’s lauded Ministry of Sound (where he started as an intern) for 15 years and helping develop the careers of artists including Eric Prydz, Duke Dumont, Axwell, Benny Benassi, MK and Avicii. When Ministry of Sound was acquired by Sony Music UK in 2016, Dollimore became president of RCA Label Group, which clocked dance hits from artists including CamelPhat, London Grammar and Jade Thirlwall during his tenure.
“Disorder will be an incubator for the future of dance music and redefine the landscape as we see it,” Dollimore said in a statement. “This label will be a portal to the underground club world, distilling future trends for mass consumption. We will be leading a generation forging alternative routes to the top, outside the confines of dated traditional structures. The Disorder artist will resonate in fashion, culture, lifestyle and entertainment, across multiple platforms, forming a newgen of future visionaries within the field.”
The first project from Disorder is WHP Records, an imprint created in collaboration with The Warehouse Project, the tastemaking Manchester-based dance events brand that’s been putting on shows in and beyond the city since 2006. Founded by Richard McGinnis and Sam Kandel, The Warehouse Project sells more than 300,000 tickets every winter season. WHP Records is intended to transmit the sounds of its events to the world.
“Having spent the last two decades dedicated to finding and breaking talent, we can’t believe it has taken us this long to make this jump but David was the one person we wanted do it with,” McGinnis and Kandel said in a joint statement. “Being able to work with artists in a whole new way, providing tangible support in the live space alongside equitable partnerships, with David and Tom who share our passion for this culture is an exciting new chapter for us.”
“Together,” added Dollimore, “[Geffen Records president] Tom March, Rich, Sam and the impressive team at The Warehouse Project and I, have the network, the platform and the global infrastructure with Universal to make this one of the most successful partnerships in dance music.”
March has his own storied history with electronic music, having started his career in dance music PR and working with artists including Avicci, Alesso, The Chemical Brothers, Tiesto, Deadmau5, Jax Jones, DJ Snake, Zedd, Meduza, Swedish House Mafia and Becky Hill.
“At Geffen we are always looking to partner with our industry’s most successful and innovative entrepreneurs,” March said in a statement. “I couldn’t be more excited to partner with David as he heads back to what I consider him to be the best in the world at — signing and A&R-ing dance music. Between us, we have worked with many of the great names in the last twenty years of electronic music. I am so happy to be joining forces with him now.”