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Brittany Howard’s Actions Speak Louder Than Words on New Single ‘Prove It to You’

The song appears on the Alabama Shakes singer’s upcoming solo album What Now

Actions speak louder than words for Brittany Howard on her latest single “Prove It to You.” The song will appear on the Alabama Shakes singer’s upcoming solo album What Now, out Feb. 9.

“My next song is one I’m really proud of,” Howard wrote on TikTok last week while previewing the song’s synth-driven sound. “It’s different than anything I’ve ever done but felt like a cornerstone of the new record. The band and I are excited to perform this one live for you all.”

In a statement that accompanied the single’s arrival, Howard added, “I wanted to write a fun four-on-the-floor dance track that makes you want to dance but at the same time lyrically looked at the complexities of being in a relationship.  I love those songs that might not be exactly what they appear to be on the surface.”

“I’ve never been good at saying what I mean/Every time I try it comes out incomplete,” Howard sings over bass-heavy, psychedelic production on “Prove It to You,” later adding: “I’ve never been any good at falling in love/I fall so I hard I never get up/Don’t hurt me girl/I can’t take it no more/Makes me ask what I’m doing it for.”

Howard produced the single alongside Shawn Everett, who also mixed, mastered, and engineered the singer’s debut solo release Jamie, which arrived in 2019. What Now marks her first since then. Ahead of the album, Howard has also shared the singles “What Now” and “Red Flags.”

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The musician began rolling out the album in October, not long after announcing that she would be working with Island Records for its release. Howard embarked on a short tour with L’Rain in November, mostly making stops in Texas and Tennessee.

“I couldn’t be happier to announce my new partnership with Island Records, a label with such an incredible legacy and team,” Howard said in a statement last September. “I cannot wait for the world to hear my new music and to start touring again.”

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