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Blackpink’s Jennie to Launch ‘Solo Journey’ in 2024 With Newly Created Label

“Odd Atelier is a space that aims to create new things that attract attention in a different way from what is usual or expected,” she wrote of her new company

Blackpink’s Jennie is ready to ring in the new year with a new company and label. On Sunday, she took to Instagram to announce the new endeavor, called Odd Atelier (OA).

“Hi, this is Jennie. This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received,” the singer posted on her Instagram Story. “I’m also excited about what’s to come, as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course BLACKPINK. Thank you.”

She included several photos in her story, which were also featured on the new company’s Instagram page. The black-and-white photos feature the artist alone in two shots, and in one she shows off the curvy company logo on sweatshirts worn by several people. “OA, which stands for Odd Atelier, is a space that aims to create new things that attract attention in a different way from what is usual or expected,” the caption reads.” It is a label founded by artist Jennie in November 2023.”


In October, Jennie released her first solo song in five years, “You & Me.” It followed her debut solo single, aptly titled “Solo.”

While Jennie didn’t share further details on what may be coming up from the label and company and when, Blinks will have the opportunity to see her and her group mates Rosé, Jisoo, and Lisa on Dec. 26 during a virtual concert. BLACKPINK: A VR Encore premieres at 5 p.m. PT via  Meta Horizon Worlds. It will feature the finale performance of their massive Born Pink world tour in Seoul, South Korea at the Gocheok Sky Dome.

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