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Ariana Grande Signs With New Management

Ariana Grande has a new manager in Brandon Creed. The superstar has signed with his newly-launched Good World Management firm, sources tell Billboard.

Grande made major headlines in August when she split with longtime manager Scooter Braun‘s SB Projects. Grande had been with the company since 2013, the year she released her breakthrough debut album, Yours Truly.

“[Ariana] likes that [Brandon] understands her on a different level and between acting and music, she has a lot coming up and is excited to have found a new support system to help her execute her plans,” says a source close to the situation.

“She wants the focus to be her art and he puts her artistry and vision before anything else,” adds another source. “He is the perfect person to help her execute her visions for this next chapter of her life and career.”

Creed — a longtime manager whose previous clients have included Bruno Mars and Lizzo — announced the launch of Good World Management in July, bringing his clients Mark Ronson, Troye Sivan and Charli XCX along with him. Grande marks his third major signing since then. (Previously, in 2017, Creed merged his own The Creed Company with Irving and Jeffrey Azoff‘s firm to form Full Stop Management.)

In early August, Creed and Lydia Asrat announced they had signed Normani to a co-management deal through Good World and Asrat’s Q10. Then, in September, he signed Demi Lovato — another former Braun client.

Grande has had eight charting albums on the Billboard 200, six of them hit the top 10, with five topping the list. Her last release, Positions, debuted atop the chart in 2020 and spent two weeks at No. 1.
On the Hot 100, she’s logged 73 entries — including 20 top 10s, seven of which hit No. 1. She most recently led the tally with her remix collab on “Die for You” with The Weeknd in March 2023.

Across her catalog of songs, she’s generated 23.5 billion on-demand official streams in the U.S., according to Luminate. Her albums have earned 22.4 million equivalent album units in the U.S, of which traditional album sales equal 3.3 million.

Grande recently teased her forthcoming seventh studio album with a series of photos posted to Instagram back in the studio. Artists including Selena Gomez, Billie Eilish and SZA expressed excitement in the comments for the pop star’s anticipated return.

On Saturday (Dec. 9), Grande performed “Oh Santa!” alongside Mariah Carey in New York. Next year, she will star as Glinda alongside Cynthia Erivo in the long-awaited Wicked film.

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