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The Rise of Latin Music Globally

The Rise of Latin Music Globally

Tommy Mottola, founder and chairman, Mottola Media Group and Alex Gallardo, president of Sony Music U.S. Latin, share how Latin music has taken over the world and its impact on the genre and its artists.

The 2026 Billboard Latin Music Week takes place from Oct. 19 to 22 at the Faena Forum Miami Beach, Fla., serving as a dynamic platform celebrating the heartbeat of Latin music and culture, with a packed week of programming that includes artist conversations, panels, live performances, hands-on workshops, brand activations, networking opportunities and more. Latin Music Week also coincides with the 2026 Billboard Latin Music Awards, set for Thursday, Oct. 22, airing live on Telemundo and Peacock.

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