BTS is adding another milestone to its Spotify legacy.
On Friday (July 17), Spotify announced that the superstar group’s “NORMAL” set the record for the most-streamed K-pop music video in a single day in the platform’s history.
The streaming service revealed the achievement on its official Instagram and X accounts.
The music video for “NORMAL” was released Friday and is available exclusively on Spotify for its first 48 hours.
Directed by Ukrainian filmmaker Tanu Muino, the wintry visual premiered at midnight, offering a glimpse of BTS beyond the spotlight as Jin, Suga, J-Hope, RM, Jimin, V and Jung Kook unwind in an ornate mansion and embrace life’s simple moments together.
To watch BTS’ “NORMAL” music video, Premium subscribers in beta markets can open Spotify on their TV, desktop, iOS or Android device, search for “NORMAL” by BTS, press play and tap “Switch to video.” The music video will begin playing where the song leaves off.
“NORMAL” appears on BTS’ fifth studio album, ARIRANG, and serves as the project’s second single following “SWIM.”
“SWIM” debuted at No. 1 on the Billboard Hot 100 in April, while ARIRANG opened atop the Billboard 200. The achievements marked the superstar septet’s seventh No. 1 on each chart.
Following its March 20 release, ARIRANG became the most-streamed K-pop album in Spotify history.
Interscope/Capitol Records will begin promoting “NORMAL” to pop radio during the week of July 27.
BTS’ ARIRANG world tour continues with a two-night run at Stade de France in Saint-Denis, France, on July 17-18 before the group heads to MetLife Stadium in East Rutherford, N.J., on July 19 to co-headline the inaugural FIFA World Cup Final Halftime Show alongside Justin Bieber, Madonna and Shakira.
