Fittingly, Shakira and Burna Boy’s World Cup anthem is the biggest song on Billboard’s global charts: “Dai Dai (FIFA World Cup Official Song 2026)” climbed to No. 1 on the July 18-dated Billboard Global 200, while logging a third consecutive week atop the Billboard Global Excl. U.S. ranking.
It’s rising on the (U.S.-based) Billboard Hot 100 but has yet to crack the chart’s top half, exposing a rare gap between the song’s global dominance and domestic reception. The Global 200 and Hot 100 often align, so if “Dai Dai” isn’t (already) enormous in the United States, where is it?
In the week ending July 9, “Dai Dai” drew 94.3 million official on-demand streams (chart-inclusive and -excluded) worldwide, according to Luminate. Typically, a charting song on the Global 200 receives somewhere between 25-30% of its global streams from the U.S., but for “Dai Dai,” it’s less than 8%. It makes sense for the track to under-index stateside, given the song’s blend of Afrobeats and reggaetón and mix of languages — not to mention soccer’s smaller footprint in the U.S. relative to many other countries, despite U.S. cities hosting most of the tournament.
Still, the U.S. is responsible for more of the song’s streams than anywhere else: 7.5 million last week. Given the U.S.’s mammoth population and sterling streaming market, it’s common for it to be a song’s biggest contributor, even for artists from across the world, singing in different languages. When accounting for population, the U.S. ranks 37th for “Dai Dai,” at 0.02 streams per person during the latest tracking week.
By per-person streams, Norway leads the pack at 0.16 – seven times the rate of the average American. Norway’s World Cup team remained competitive until its quarterfinals elimination against England on July 11 (with related consumption to be reflected in next week’s July 25-dated charts). Luxembourg, Netherlands, France and Spain follow, and the next five are Switzerland, Belgium, Portugal, Sweden and Germany. Of the song’s 10 biggest markets adjusted for population, five of them are represented by teams that were still in competition in the World Cup by the end of the July 9 tracking week. One other played in that span but lost (Portugal), and three more were eliminated the week before.
Only Luxembourg did not qualify for the tournament, but still ranks second in national streaming rate with 0.13 streams per person. Notably, its population of 660,000 ranks 86th among the 90 countries that Luminate monitors, making it easier to centralize its listenership around “Dai Dai” than countries like India (1.4 billion), Indonesia (334 million) or Brazil (216 million).
The other three teams that were still in play by July 9 were Argentina, 12th with 0.06 streams per person; the United Kingdom, 27th with 0.04; and Morocco, 48th with 0.004.
“Dai Dai” was released on May 15 and has posted gains in global consumption in every week since, ultimately rising from its Global 200 debut of No. 114 all the way to No. 1. South Africa has posted the biggest overall streaming increase, up 1,578% from its first week (42,000 streams) to its most recent (704,000). India, Japan, France, and Malaysia are next, all up more than 1,000% from seven weeks ago. The smallest overall increase comes from Burna Boy’s native Nigeria, perhaps because initial excitement for his involvement with the track spurred first-week streams more so than ongoing momentum for the World Cup, for which Nigeria didn’t qualify.
France’s gains for “Dai Dai” have been particularly noteworthy, up 1,192%. In the song’s first week (May 15-21), France ranked seventh in overall volume with 566,000 streams. In the week of July 3-9, it rose to second with 7.3 million, only behind the U.S. France’s share of “Dai Dai” overall streams has essentially doubled, from 3.87% to 7.74%.
Ultimately, World Cup performance has impacted where people stream “Dai Dai.” Nineteen of its 25 biggest markets were active in the tournament through the week ending June 25, with 18 surviving through July 2 and 14 through July 9. Next week’s chart will reflect the tracking week of July 10-16, which included games for the final eight teams ahead of Sunday’s (July 19) championship between Argentina and Spain. Up 8% in global streams during the most recent chart period, momentum continues to push “Dai Dai” higher and higher, around the world.
