Warner Music Group and Netflix announced the formation of a creative partnership in which the streamer will make documentary series and films exploring Warner Music Group’s roster of artists, the companies said today (March 20). This marks the first time the streaming giant has formed a partnership of this scale with a major record label, a rep confirms.
Warner Music Group is partnering with Unigram — the film/theater firm run by former Epic Records president Amanda Ghost and film/TV producer Gregor Cameron — to serve as the production arm for the new deal’s long-form programming. Both WMG and Unigram will work in collaboration with the artists or estates for each project.
“The combination of Warner Music Group’s IP with Netflix’s global reach is an incredible opportunity to introduce new fans to our artists and songwriters all around the world,” WMG CEO Robert Kyncl said in a statement.
Adam Del Deo, vp of documentary films & series at Netflix, added, “We’ve seen how music inspires incredible fandom on Netflix so we’re excited to partner with Warner Music Group and the best-in-class artists they work with to bring even more indelible music storytelling to our members.”
Netflix has produced some major artist documentaries over the years, perhaps most notably Beyoncé’s “Homecoming” in 2019 exploring the creation and execution of her headlining performance at Coachella in 2018, and Taylor Swift’s “Miss Americana” in 2020. Over the years, the streaming giant has also collaborated with BLACKPINK, Shawn Mendes, Lewis Capaldi, Kanye West, Travis Scott and more for documentaries.
Lately, Netflix has taken the music docu-series form up a notch: in the past six months alone, the streamer has announced or released projects with Noah Kahan, BTS, Juan Gabriel, Lainey Wilson, Take That, Selena and Devo. Meanwhile, other high-profile recent documentaries have included A&E’s “James Brown: Say It Loud” docuseries in 2024 and Billie Eilish’s Apple TV+ “The World’s A Little Blurry” film in 2021 and Billy Joel’s HBO documentary “And So It Goes” in 2025, among many others.
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It’s also the latest example of a label or catalog working on film and TV projects to delve deeper into artists’ stories, and create new opportunities to exploit those artists’ catalogs. The biopic boom of the past decade has produced major films on the likes of Bruce Springsteen, Bob Dylan, Whitney Houston, Bob Marley, Elton John, Queen, NWA and many more, several of which were nominated for major awards, while highly-anticipated biopics on The Beatles and Michael Jackson are also currently in the works.
